Green Growth in Hygiene Products Analysed Euromonitor International29 Mar 2012 • by Natalie Aster
Although green products represent only a small share of even the most developed hygiene markets, it is the scale of growth that is significant. Environmental issues now permeate from manufacturing to product and on to disposal. With niche operators gradually becoming mainstream and mainstream operators slowly shifting towards green, change is inevitable but its pace is varied.
Nappies/diapers remain at the forefront of the green debate in hygiene. The category generates the greatest value sales in hygiene and as such manufacturers continued to see “green” as an important promotional/product development aspect.
According to the report “Green Growth in Hygiene Products” by Euromonitor International, Government intervention is a key motivator in the green debate. Landfill tax is changing behaviour, encouraging operations such as Knowaste as well as investment in flushable substrates for wipes; this is also in the face of legislation.
Green Growth in Hygiene Products
Published: March, 2012
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The most significant “green” developments have come from the reduction in size of products for the most part. While these have seen the biggest jumps in sustainability they are generally not seen as sustainable developments in their own right.
While science and technology may be blamed by some consumers as having introduced environmental problems, there is little doubt that greater sustainability will be largely technology based making consumer education essential to success.
More information can be found in the report “Green Growth in Hygiene Products” by Euromonitor International.
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