Meal Trends in US Foodservice Analysed in New Reports by Packaged Facts27 Mar 2012 • by Natalie Aster
Breakfast Trends in the U.S. Foodservice Market. This market research study provides unique insights into consumers’ evolving relationship with the breakfast daypart, helping restaurant operators position their brands—and menus—for consumers today and tomorrow. The report forecasts that breakfast restaurant sales will reach $37.7 billion in 2011, faring relatively well against overall restaurant sales. In the final analysis, we believe that near-term challenges will give way to long-term opportunity.
Lunch Trends in the U.S. Foodservice Market. To help foodservice industry participants face challenges unique to the lunch daypart, this report provides insight on the lunch goer’s decision-making process. By putting a finger to the lunch goer’s pulse, we provide insight on two keys factors to lunch-time foodservice: how and why the consumer decided on a specific restaurant from which to obtain lunch, and how and why that consumer decides what to order from the menu.
Dinner Trends in the U.S. Foodservice Market. By combining investment-grade industry analysis with key trend analysis, this report not only helps foodservice industry participants address challenges unique to the dinner daypart but also helps participants contour their strategies to meet consumers’ evolving needs. Providing insight on the dinner goer’s decision-making process, this report addresses *how and why the consumer decides on a specific restaurant*, and how and why that consumer decides what to order from the menu. Selection factors are analyzed according to the following categories: convenience; dinner menu items; meal cost thresholds; dine-in partner; and takeout partner; menu positioning and advertising; health positioning; and bundled offers.
Snack and Dessert Trends in the U.S. Foodservice Market. With their low price points, high portability, and upselling potential,snacks and desserts can boost mid-morning and mid-afternoon sales, drive guest traffic, and leverage on-site upselling to higher-priced items or bundled meals. Proprietary consumer research lays the foundation for this market study which analyzes consumer attitudes and behaviors influencing foodservice snacking behavior. Themes addressed include where and how snacks are eaten, how the snacking purchase decision relates to consumer activity and routine, and consumer hunger and health purchase motivations.
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