US Pet Supplements and Nutraceutical Treats Market Discussed by Packaged Facts

16 Feb 2012 • by Natalie Aster

In a price-sensitive environment such as this, lower priced private labels would appear to be a natural, and Packaged Facts’ September 2011 Pet Owner Survey does indeed suggest growing affection for store brands. In the survey, nearly half of pet product buyers agree that “For my own household use, I am buying more store-brand food and beverage products these days, and agree that “store-brand pet products are often as good as national brand name products.”

According to the report “Pet Supplements and Nutraceutical Treats in the U.S., 3rd Edition” by Packaged Facts, trended Experian Simmons data show that store brands are advancing in all channels and across all product types, with a few noteworthy exceptions. In the case of dry dog food and wet/moist dog food, when comparing 2007 with 2011, store brands gain ground in pet superstores, other pet stores, supermarkets, and discount stores. The same goes for cat treats/snacks, although this is partly a function of very low private-label penetration to begin with. In other categories, the results are less even.

Report Details:

Pet Supplements and Nutraceutical Treats in the U.S., 3rd Edition
Published: February, 2012
Pages: 232
Price: US$ 3.995,00

Though relying heavily on national brands, both PetSmart and Petco are also into private label big time, with both companies fielding an extensive range storewide. At PetSmart, key store brands include Authority (pet food and supplies), ExquisiCat (cat litter and accessories), Dentley’s (rawhides), ToyShoppe and PetHoliday (pet toys), Top Fin (aquaria and accessories), Top Paw (pet supplies including leashes, collars, apparel, grooming supplies, and feeding/watering items), and Companion Road (apparel). Petco, too, fields store brands covering myriad product categories, including treats and chews (Healthy Select, Bone Buddies), cat litter (Petgold), pet toys (Paw Pals, Toy Buddies, Ruff Toys), pet bedding (Bed Buddies), and grooming (Shed-Less).

More information can be found in the report “Pet Supplements and Nutraceutical Treats in the U.S., 3rd Edition” by Packaged Facts.

To order the report or ask for sample pages contact


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