[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

New Market Paradigm for Smartphones & Tablets Is on Its Way According to Visiongain

15 Feb 2012 • by Natalie Aster

At what point will mobile phones not only affect the way consumers communicate, but also the way they look upon the world? Mobile augmented reality (MAR) - the overlay of virtual information and images on a live, real world view - promises to do exactly that.

New «Mobile Augmented Reality Report: Creating New Market Paradigm for Smartphones & Tablets 2011-2016» by Visiongain concludes that MAR will expand exponentially in the five year forecast period (2011-2016) following the widespread popularity of one or a handful of killer MAR applications, expected in late 2012 or early 2013. By the end of the forecast period MAR will still be in a growth phase, with a market worth valued in the billions and occupying a 25% share of all application downloads.

The MAR market promises to grow at a precipitous rate over the forecast period and visiongain illustrates this evolution in a way that is clear, justifiable, and comprehensive. More importantly, the advent of MAR will have a profound and lasting impact on the way that people use their mobile devices. It will push the telecoms industry towards ubiquitous computing and a technologically converged paradigm.

Report Details:

Mobile Augmented Reality Report: Creating New Market Paradigm for Smartphones & Tablets 2011-2016
Published: November, 2011
Pages: 127
Price: US$ 2.642,00

In 2011, the MAR market is dominated by small software design and computer vision startups, each with their unique vistas on MAR's potential and vying for their own segments of the market. Visiongain's report will examine key players in the MAR industry leading up to breakthrough and evaluating the merits and market potential of early developments in the field.

Visiongain acknowledges that MAR's success is heavily dependent upon the widespread adoption of next-generation smartphones, the rise of tablet PCs, and the rollout of LTE/4G networks in key areas. Focusing on global and regional markets, our report provides in-depth analysis of these crucial factors, as well as forecasts for the future of mobile advertising and the categories of MAR applications that will become the most prevalent.

More information can be found in the report “Mobile Augmented Reality Report: Creating New Market Paradigm for Smartphones & Tablets 2011-2016” by Visiongain.

To order the report or ask for sample pages contact [email protected]


MarketPublishers, Ltd.
Tanya Rezler
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected]

Analytics & News

Weekly Digest