New Cutting-Edge Market Research Reports by FirstWord Published at MarketPublishers.com

08 Feb 2012 • by Natalie Aster

LONDON - Market Publishers Ltd informs that new cutting-edge market research reports by FirstWord have been added to its catalogue.

Gauging the Biosimilar Effect: will the Market Boom or Bust? Though biosimilars have failed to reach their forecasted potential, the market remains alluring, predominantly because it represents life-changing medicine and the future of healthcare. The report provides a comprehensive overview of the global biosimilars market, taking a look at its resistors and drivers, offering strategies on how to improve biosimilar spending …

MSL-KOL Engagement: Measuring Success. In spite of all efforts to gain transparency, the field of medical science liaison (MSL) remains an elusive — seemingly immeasurable —yet undeniable value-added role in the pharmaceutical industry. The report tackles the intangible nature of MSL work to describe not only the obstacles to identifying appropriate, attributable and transparent metrics, but how to develop them so that they align with corporate objectives …

iPad and Smartphone: Pharma & the Super Mobile Revolution. The study examines the rapid changes in mobile and tablet technology, including the trend by HCPs and the industry to use multiple devices to positively impact work flow and business operations. The report tracks how the industry is addressing training, security, consumerization of IT within organizations and advances like HTML5-Flash and apps …

iPad and Smartphone: Pharma & the Super Mobile Revolution (Customer Offer). With more advanced mobile digital devices along with apps, operating systems and user interfaces being launched every day, the challenge isn’t just keeping up with new technology — but it is also changing the way the industry does business. The report offers a complete examination of what the industry has learned about tablets and how the post-PC tablet is changing internal productivity, growth and sales …

More new market research reports by the publisher can be found at FirstWord page.

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