Coca-Cola Packaging Strategies Analyzed in New Research Report Published at MarketPublishers.com

06 Feb 2012 • by Natalie Aster

LONDON – Coca-Cola is acknowledged to be the world’s biggest selling carbonates trademark. Its packaging is instantly recognizable amongst consumers worldwide through the signature red colour, scripted lettering and contour shaped bottle, which gives it iconic global design status. To meet the challenges to growth on health and affordability platforms, the brand is required to make the packaging appropriate to consumer needs.

New market research report “Packaging Profile: Coca-Cola” drawn up by Euromonitor International has been recently published by Market Publishers Ltd.

Report Details:

Title: Packaging Profile: Coca-Cola
Published: January, 2012
Pages: 52
Price: US$ 2.000,00

The report offers a comprehensive guide to the packaging strategies of Coca-Cola.

Report Scope:

• detailed picture of the packaging market;
• granular analysis of growth sectors and factors driving change;
• in-depth overview of the competitive environment, the market’s top players and leading brands;
• elaborate five-year forecasts illustrating the market’s likely development scenario.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

More new market research reports by the publisher can be found at Euromonitor International page.

Contacts

MarketPublishers, Ltd.
Tanya Rezler
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected]
MarketPublishers.com