Western European Foodservice & Opportunities for Global Operators Discussed by Euromonitor International08 Feb 2012 • by Natalie Aster
While the overall outlook remains grim (and may yet deteriorate further), Western European consumers are at the forefront of a sea-change in global dining. Fast food chains, in particular, have taken share by staking out a premium, yet affordable position, one with a heavy dine-in component, a story set to be repeated again and again across developed markets. In this new report, Euromonitor International looks for glints of light amidst the gloom.
With further austerity likely, and the potential for a full-blown Euro-Zone crisis still there, growth will remain a zero-sum game, with successful competitors taking sales away from less-nimble operators and categories.
According to the report “Western European Foodservice: A Glimpse at the Future for Global Operators” by Euromonitor International, with median ages well past 40 in a number of major markets, older consumers have become an increasingly important demographic, driving a more subdued yet also higher quality experience across most categories.
No other category has succeeded in finding the new customer formula to the degree fast food has, with operators upgrading outlets and expanding menus to create new options in casual/informal dining for value-oriented consumers.
With traffic at a premium, operators must be willing to borrow successful strategies, concepts and menu items from any and all categories. What is more, the search for value has made consumers far more willing to experiment.
Western European Foodservice: A Glimpse at the Future for Global Operators
Published: December 2011
Price: US$ 2.000,00
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
More information can be found in the report “Western European Foodservice: A Glimpse at the Future for Global Operators” by Euromonitor International.
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