Most Recent Report on Corporate Strategies in Consumer Appliances Industry by Euromonitor International

30 Jan 2012 • by Natalie Aster

The economic downturn taught consumer appliances players that a wide geographic footprint is key for sustainable growth. Significant acquisition activity in 2010 and 2011 is likely to continue, particularly in more fragmented emerging markets. Big players seek targets that promise quick access to growth, production capacity and distribution in frontier markets.

Growth in consumer appliances is anticipated to continue coming from emerging markets in the medium term. Asia Pacific and Latin America will drive volume and value growth.

According to the report “Corporate Strategies in Consumer Appliances: Growth Through Acquisition” by Euromonitor International, the economic crisis left a clear lesson for the industry. Companies with a wide geographic scope fared far better. Thus, geographic expansion has become a top strategy and many are doing so through M&A.

By acquiring local firms, appliance manufacturers have found an immediate way to increase low-cost production capabilities, thus combining local know-how and a global reputation in fast-growing markets.

Emerging markets remain fairly fragmented, and good consolidation opportunities exist. With growth in consumer appliances expected to be found in these markets, further M&A activity should not be ruled out.

Report Details:

Corporate Strategies in Consumer Appliances: Growth Through Acquisition
Published: December 2011
Pages: 55
Price: US$ 2.000,00

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

More information can be found in the report “Corporate Strategies in Consumer Appliances: Growth Through Acquisition” by Euromonitor International.

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