New Budget Travel Briefing by Euromonitor International23 Jan 2012 • by Natalie Aster
An unstable economic environment, coupled with the fact that consumers remain highly cost-conscious, will continue driving demand for low cost travel and tourism products/services. Stronger sales are expected to derive from emerging markets, which are seeing great industry dynamism and increased spending from the lower socioeconomic groups. Travel and tourism businesses that focus on lower prices and stylish offers are most likely to succeed in the short term.
Consumers have become more careful with their spending, due to the uncertain economic climate, and are increasingly looking to find ways to save money.
According to the report “Budget Travel Briefing” by Euromonitor International, domestic tourism is seeing great dynamism as consumers trade down from travelling abroad to staying at home to cut on travel spending.
Mid-priced hotels are increasingly competitive in terms of price and service, and present a major threat to the positive performance achieved by budget hotels in the past two years.
Travel retailers that manage to achieve economies of scale and offer the lowest prices possible are most likely to succeed in the short term.
Budget Travel Briefing
Published: December 2011
Price: US$ 2.000,00
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More information can be found in the report “Budget Travel Briefing” by Euromonitor International.
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