New Market Research on Toys and Games Retailing by Euromonitor International

18 Jan 2012 • by Natalie Aster

Competition from grocery retailers has put specialist toy retailers in a difficult position, fighting for their status as the preferred destination for toy shopping. In true grocery fashion, these players are offering low prices coupled with convenience. They are also well placed to harness the seasonal nature of toy demand. In response, specialized toys stores need to rebrand themselves and search for alternative growth avenues, including the internet, emerging markets, and new store concepts.

Further expansion of grocery retailers into toys retailing has meant that specialist toy stores such as Toys “R” Us have lost share. Combining low prices with shopping convenience, grocery chains, such as Tesco and Carrefour are well positioned to succeed in an economic downturn, where cash strapped buyers search for discounts.

According to the report “Toys and Games Retailing: Specialist Toy Retailers: Defence against the Grocery Arts” by Euromonitor International, given the pressure from the grocery and internet channels, traditional toy stores are starting to emphasize the “play” element through elaborate shelf displays and interactive store designs. The key message is that toy stores are still the best place to shop for toys. Single brand toy stores, particularly Disney, have expanded their retail presence.

Historically, toys had less of a private label presence compared to other categories, but with the growing importance of grocery retailers, and economic pressures, more private label toys are expected to appear in the toys and games industry.

Report Details:

Toys and Games Retailing: Specialist Toy Retailers: Defence against the Grocery Arts
Published: December 2011
Pages: 41
Price: US$ 2.000,00

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

More information can be found in the report “Toys and Games Retailing: Specialist Toy Retailers: Defence against the Grocery Arts” by Euromonitor International.

To order the report or ask for sample pages contact ps@marketpublishers.com

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