New Report on Private Label in Coffee by Euromonitor International17 Jan 2012 • by Natalie Aster
Though overall coffee sales did not suffer through the recent recession years of 2008-2010, consumers are more aware than ever of price points. This reports seeks to identify the role private label currently plays in the context of global coffee sales, the factors behind its success or lack thereof by region, and strategies that will be key to meeting the continued challenge that private label will pose to brand manufacturers over the 2010-2015 period.
According to the report “Private Label in Coffee” by Euromonitor International, coffee proved to be an essential part of daily consumption even in the recession years, maintaining global sales growth with only a slight slowdown in 2009
Developed markets in Western Europe and North America have driven most of the global private label coffee growth. Asia Pacific and Latin America do not yet have as much scope for private label adoption.
In markets such as Australia, where private label has not found success in other packaged goods, branded coffees are not greatly threatened despite the prevalence of large format chained retailers.
Clearly demonstrating a unique health benefit, a particular country of origin, or flavour blend will increasingly be essential in a marketplace where private labels can also offer such features.
Private Label in Coffee
Published: December 2011
Price: US$ 2.000,00
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands.
More information can be found in the report “Private Label in Coffee” by Euromonitor International.
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