Natural and Organic Personal Care Products in the U.S., 5th Edition30 Dec 2011 • by Natalie Aster
In 2011, the business world takes for granted that sales of natural health & beauty care (HBC) brands will keep on thriving. If truly safe, nature-identicals could galvanize the natural side of the HBC industry, ensuring ingredients supply, uniform quality, product performance, and even marketability. The one big catch: Nature-identicals must be irrefutably safe. Green-minded consumers have already expressed fears about irradiated crops, and genetically modified organisms (GMOs). The springboard for exploration of nature-identicals is a quasi-natural HBC positioning on the marriage of science and nature.
According to the report “Natural and Organic Personal Care Products in the U.S., 5th Edition” by Packaged Facts the U.S. consumer market for natural and organic skincare, haircare, and makeup–which during 2005-2010 boomed 61% to $7.7 billion–could top $11.0 billion as of 2016. Already, natural HBC is such a solid performer, that it can be considered a component of the mainstream personal care market: Many of the players have finally learned that their moisturizer, shampoo, or eye shadow must be packaged as slickly as non-natural versions. And “green” consumers are more receptive, too, even to the point of remaining loyal to natural HBC brands in the recession of 2008-2009.
Natural and Organic Personal Care Products in the U.S., 5th Edition
Published: December 2011
Price: US$ 3.750,00
- Regulation and safety
- International product trends Factors in future growth
- The marketers of natural skincare products Consumer advertising and promotions
- Marketer and brand share
More information can be found in the report “Natural and Organic Personal Care Products in the U.S., 5th Edition” by Packaged Facts.
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