Coffee and Ready-to-Drink Coffee in the U.S., 7th Edition26 Dec 2011 • by Natalie Aster
Coffee is a global commodity consumed worldwide, and its pricing is highly volatile. Coffee is the No. 2 traded commodity in the United States behind oil. As a crop, its prices fluctuate depending on weather and growing conditions, economic and political conditions in coffeeproducing countries, and export quotas. Coffee bean prices also shift with supply and demand, foreign currency fluctuations, and the commodities market. Prices for raw coffee beans continued to soar in 2011 following price increases during 2010.
According to the report “Coffee and Ready-to-Drink Coffee in the U.S., 7th Edition” by Packaged Facts on the foodservice and retail sides of the U.S. coffee market alike, the key to success in the nearterm future will be a marketing plan that both responds to and helps to drive the daily value choices consumers make. But be aware that “value” is not purely a price proposition: quality and convenience also play into consumers’ decisions.
Coffee and Ready-to-Drink Coffee in the U.S., 7th Edition
Published: December 2011
Price: US$ 3.850,00
The ICO composite price index averages the prices of Colombian Mild Arabicas, Other Mild Arabicas, Brazilian Natural Arabicas, and Robustas on several major commodities markets.
In September 2010, Green Mountain Coffee Roasters introduced four varieties of Emeril’s Gourmet Coffee in Keurig K-Cups: Big Easy Bold Dark Roast, Jazzed Up Decaf Dark Roast, Vanilla Bean Bam Medium Roast, and Organic French Roast. The Big East, Decaf, and Vanilla coffees are XX% Rainforest Alliance Certified. GMCR Timothy’s Coffees of the World has a license with Emeril’s for coffee.
In January 2011, Green Mountain Coffee Roasters launched a new label of K-Cups, Barista Prima, “an exclusive collection in the tradition of Europe’s most celebrated coffee houses”. The “Richer, Darker K-Cup” is offered in four varieties: French Roast, Italian Roast, Colombia, and House Blend.
More information can be found in the report “Coffee and Ready-to-Drink Coffee in the U.S., 7th Edition” by Packaged Facts.
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