Maximising Opportunities in the DIY Retail Market19 Dec 2011 • by Natalie Aster
This briefing is the third in a series that examines international expansion by the world’s largest non-grocery retailers. The report looks at a number of issues facing DIY retailers, as they face challenges in both developed and emerging markets. Three topics are examined: translating the DIY concept in emerging markets; the rise of the female consumer; and, finally, the effects of a housing market slump and what DIY retailers can do to tackle it.
The DIY, home improvement and garden centres channel has faced more problems than other non-grocery channels in terms of internationalisation. Although many DIY retailers may expand into neighbouring markets, few dare to venture into more unfamiliar territories.
According to the report “Maximising Opportunities in the DIY Retail Market” by Euromonitor International Ltd, average incomes for women rose substantially over the 2005-2010 period, and a growing number of households are headed by women. This has caused a power shift in the traditionally male-oriented DIY channel, and retailers increasingly need to address the issue of tailoring DIY to women.
Maximising Opportunities in the DIY Retail Market
Published: October 2011
Price: US$ 2,000.00
The study covers:
- detailed picture of the retailing market;
- pinpoint growth sectors and identify factors driving change;
- the competitive environment, the market’s major players and leading brands;
- five-year forecasts to assess how the market is predicted to develop.
More information can be found in the report “Maximising Opportunities in the DIY Retail Market” at Euromonitor International Ltd page.
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