Costa Rica Intelligence Report29 Nov 2011 • by Natalie Aster
Mobile penetration in Costa Rica will expand at an impressive rate to 140 percent by 2016, up from 61 percent in 2010, thanks to a rapid uptake of prepaid services and aggressive development in data services, according to the “Costa Rica Intelligence Report” by Pyramid Research. The report offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides a detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.
“Despite its relatively low penetration levels compared with its peers, Costa Rica’s mobile sector contributes the majority of revenue, and Pyramid Research expects its share to widen by 5 percentage points by 2016,” says Jose Magana, Senior Analyst at Pyramid. The migration of more subscribers to prepaid services (for voice and data) and the further uptake of mobile Internet and mobile broadband will give operators more flexibility toward pricing and help users substitute fixed services with mobile offerings.
A growing market offers interesting opportunities. “For operators, a growing mobile data market and advanced devices will increase demand for mobile connectivity. Vendors will have an expanding market of young users willing to migrate to smartphones and portable computers, and a large connected society will bring a pool of online consumers to serve,” he explains.
Costa Rica Intelligence Report
Published: August 2010
Price: US$ 990.00
The telecom market in Costa Rica is experiencing a very rapid adoption of mobile services as local player ICE prepares to face competition from pan-regional operators. Currently, mobile voice is still expanding, but its growth will soon slow as users migrate to data services. Local player ICE also invested significant resources to deploy its fixed broadband service Acelera and has successfully penetrated the residential service over the past three years. Going forward, mobile data will expand 27.2% between 2011 and 2016, and by the end of the forecast period it will be as large as mobile voice services. Fixed broadband will also enjoy double-digit growth (11.9%) and become larger than fixed voice by 2015. Other sources of expansion include VoIP (which will complement service bundles by cable operators) and pay-TV services, where IPTV will account for around 10% of total revenue by the end of 2016.
More information can be found in the report “Costa Rica Intelligence Report” by Pyramid Research.
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