Hybrid OTT & Linear Video Report for Integrated Set-top Boxes & Services - For Cable, IPTV, Terrestrial & Satellite Platforms: Global Forecast & Analy

21 Nov 2011 • by Natalie Aster

San Jose, CA — Smart TVs/Connected TVs are out in the market and the report “Hybrid OTT & Linear Video Report for Integrated Set-top Boxes & Services - For Cable, IPTV, Terrestrial & Satellite Platforms: Global Forecast & Analysis: 2011-2015” by MRG Multimedia Research Group, Inc. discusses how they impact the HOTT STB market. The report mainly focuses on how OTT is combined with live Satellite, Terrestrial, Cable or Telco broadcast channels on the assumption that OTT offers on-demand content and the digital video broadcast component offers live (or linear) video content. IPTV STBs for managed IPTV networks are excluded from this report, since that sector is well covered by other MRG IPTV reports. However, some IPTV/Hybrid information is included to provide perspective about the Hybrid OTT business growth.

Report Details:

Hybrid OTT & Linear Video Report for Integrated Set-top Boxes & Services - For Cable, IPTV, Terrestrial & Satellite Platforms: Global Forecast & Analysis: 2011-2015
Published: October 2011
Pages: 142
Price: US$ 3,495.00

In the report, all the new trends in digital TV technologies with a focus on Hybrid Settop Boxes are discussed. For the purpose of this report, the definition of Hybrid OTT STBs (or “HOTT STB”) means the STB combines traditional digital video broadcast with the delivery of video over IP on an unmanaged IP (OTT) network (often called Internet video).

IP over a managed network is different from IP over an unmanaged network in the following two ways:


1. IP over a managed network ensures that the Quality-of-Service (QoS) and Quality-of-Experience (QoE) is largely predetermined, in the sense that the required bandwidth is already reserved for the specific subscriber.
2. The network is equipped with the following:
a) Probes and Monitors,
b) MPEG Analyzers and Error Correction Technology2,
c) DRM Keys, Client Authentication, Subscriber Access Rights.

As a result, IP over managed network delivers the content securely.

On the other hand, for video delivery over an unmanaged IP network, also known as “best effort video” or Over-the-Top TV, the content is delivered from content servers often without protection3 or guarantee of Quality-of-Service. Therefore, the content may not be secured and the video quality may be compromised.

However, OTT with adaptive bitrate streaming and built-in content security using the HTTP protocol has come closer to replicating the quality and security of “pure (managed) IPTV,” prompting some SPs to reconsider the use of ABR streaming for all on-demand content. Hence, this report mainly focuses on the usage scenarios in which ABR streaming is used.

More information can be found in the report “Hybrid OTT & Linear Video Report for Integrated Set-top Boxes & Services - For Cable, IPTV, Terrestrial & Satellite Platforms: Global Forecast & Analysis: 2011-2015” by MRG Multimedia Research Group, Inc.

To order the report or ask for sample pages contact ps@marketpublishers.com

Contacts

MarketPublishers, Ltd.
Tanya Rezler
Tel: +44 208 144 6009
Fax: +44 207 900 3970
ps@marketpublishers.com
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