New HOTT Integrated Service & STB Industry Research Report Now Available at MarketPublishers.com14 Nov 2011 • by Natalie Aster
LONDON – The introduction of integrated hybrid OTT (HOTT) and live TV services using adaptive bit rate (ABR) encoding and digital video broadcast is enabling pay-TV operators to add or expand video services less expensively than before. Through the use of integrated program guide for OTT and live digital channels from cable, IPTV, satellite or free-to-air (FTA), pay-TV operators can now offer live TV sources with OTT content depending on local market demands.
The addition of EPG integration and ABR streaming distinguishes HOTT services from past generations of hybrid services, which also make use of security and QoS functions not available in the older hybrid set-top boxes (STBs).
New research report “Hybrid OTT & Linear Video Report for Integrated Set-top Boxes & Services - For Cable, IPTV, Terrestrial & Satellite Platforms: Global Forecast & Analysis: 2011-2015” elaborated by MRG Multimedia Research Group analyzes the market and technology drivers for HOTT services, as well as risks and opportunities, top demographics driving the new services, and which kinds of content to date has proved most compelling based on interviews with large and small operators already using or planning to deploy HOTT services. The report also focuses on how small and large operators are phasing in new HOTT services, including the vendors they're using. Over 20 vendor profiles are included, as well as a forecast for HOTT STBs for 2011-2015.
The forecast is broken into Asia, Europe, North America and ROW.
Title: Hybrid OTT & Linear Video Report for Integrated Set-top Boxes & Services - For Cable, IPTV, Terrestrial & Satellite Platforms: Global Forecast & Analysis: 2011-2015
Published: October, 2011
Price: US$ 3,495.00
1 EXECUTIVE SUMMARY
1.4 Structure of the Report
2 DEFINITIONS OF HYBRID OTT CONFIGURATIONS AND RELATED TOPICS
2.1 Pure IPTV/Telco/OTT
2.5 Smart TVs/Connected TVs
3 TECHNOLOGICAL AND OPERATIONAL DRIVERS FOR USING HYBRID OTT STBS
3.1 Video Streaming Technological Developments
More new reports by the publisher can be found at MRG Multimedia Research Group page.
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