Mobile & Multiscreen Video Services Market Reviewed in New Study Recently Published by MarketPublishers.com23 Sep 2011 • by Natalie Aster
LONDON – Multiscreen Video — or the possibility to watch video on a screen of one’s choice – is a promising field and will position itself as a “must-have” for consumers. However offering multiscreen video services faces a whole range of challenges and risks – the key one of them being lack of wireless spectrum. Multiscreen services moreover are believed not to be a large stand-alone revenue subscription source, although there are hopes for other models, such as advertising to develop.
New market research report “Migrating to Mobile & Multiscreen Video Services for Small & Independent Pay-TV Operators” provided by MRG Multimedia Research Group delivers a deep insight into this prospective market and covers all the respective issues – market statistics, information on drivers, service vendors, key market drivers, market players profiles.
Title: Migrating to Mobile & Multiscreen Video Services for Small & Independent Pay-TV Operators
Published: September, 2011
Price: US$ 1,730
1 EXECUTIVE SUMMARY
2 OVERVIEW AND METHODOLOGY
3 WHO RESPONDED TO THE SURVEY
4 MULTISCREEN VIDEO DEFINITION
4.1.1 “How do you define a Multiscreen experience?”
5 MULTISCREEN VIDEO DRIVERS
5.1.1 “What are your motivations for deploying a Multiscreen service?”
5.1.2 “What percentage of your customers do you believe regularly watch television programming on multiple devices?”
5.1.3 “When, if ever, will a Multiscreen experience be a ‘must-have’ for a Service Provider to offer?”
5.1.4 “How has Multiscreen affected your plans for deployment or expansion of your franchised video service (e.g. RF or IP offering)?”
5.1.5 “Compared to other residential Broadband & video initiatives, indicate your priority for deploying a Multiscreen experience to your customers.”
5.1.6 “Please list the biggest impediment for your company in terms of bringing a Multiscreen experience to a customer (with 1 being the “least” impediment and 5 being the “biggest” impediment).”
6 BUSINESS MODEL
6.1.1 “What sort of extra fee, if any do you anticipate being able to charge for a Multiscreen service?”
6.1.2 “Do you anticipate other business models for the Operator with regards to Multiscreen delivery of video?”
6.1.3 “Which types of companies do you think will be your biggest competitors in terms of providing Multiscreen services?”
More new market reports by the publisher can be found at Multimedia Research Group page.
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