Consumer Attitudes & Online Retail Dynamics in France

24 Aug 2011 • by Natalie Aster

The economic crisis had a profound impact on the French retail sector in 2009. While overall retail sales declined in 2009, it is worth noting that online sales continued to grow at a robust pace during the same period. The growth can be attributed to high internet penetration rates, 76% of the population have access to the internet, and a growing willingness to use online retail channels. During 2010–2015, ICD expects online retailing in France to increase at a CAGR of 10.03%.  According to a report by the European Interactive Advertising Association (EIAA), 67% of French internet users access the internet daily, as compared to the European average.

The report “Consumer Attitudes & Online Retail Dynamics in France” is the result of iCD Research’s extensive market research covering the online retail industry in France. The report provides the magnitude, growth, share and dynamics of the online retail market in France. It is an essential tool for companies active across France’s online retail value chain and for new players considering entry into France’s online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the French online retail environment.

Despite the well-known benefits of internet retailing, it accounted for X.X% of the total retail sales in 2010. This clearly indicates that online retail still holds growth potential in the country. However, retailers also need to address consumer concerns over making credit card payments online and high shipping costs. Online retailers are now increasingly improving the look and content of websites and addressing payment security concerns to drive online sales. By 2015, ICD expects online retail sales to account for a X.X% share of total retail sales.

Report Details:

Consumer Attitudes & Online Retail Dynamics in France

Published: August, 2011
Pages: 77
Price: US$ 1,950.00

Reasons to buy:

The report provides readers with unparalled levels of detail and insight into the development of online retail sales within France:

  • Understand consumer behavior and online trends in France;    
  • Understand which products will be the major winners and losers in the coming years;
  • Assess the impact of economic recession and recovery on market growth;
  • Learn from best practice approaches outlined in the case studies of leading online retailers;
  • Improve market and strategic planning using highly granular, forward-looking market data.

More information can be found in the report “Consumer "Attitudes & Online Retail Dynamics in France" by iCD Research.

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