Global Pharmaceutical Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strate10 Aug 2011 • by Natalie Aster
“The top three key expected changes in business structure for 2011 are the addition of ‘new products and service portfolios’, ‘improvement of operational efficiency’, and ‘expansion in current markets’. As major drugs are set to lose patent rights in the short term, companies have increased the pace of new product development. For example, Johnson & Johnson expect to file 11 new products and 30 product line extensions in 2011–2015. With the launch of these new products, the company expects to increase its market share and geographical reach.
The report “Global Pharmaceutical Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies” by iCD Research reveals how, in light of the present business scenario, Drug Manufacturing industry budgets, marketing communication and business needs are changing.
The research is based on 764 in-depth industry interviews in Q1 2011 from our exclusive Industry Insight Panel analyzed by in-house experts. These interviews reveal how current economic conditions are shaping your customers and competitors spending, strategy and annual budgets for 2011.
Published: July, 2011
Price: US$ 2,000.00
The report gives you the information you need to make informed decisions about selecting a vendor, marketing and sales strategies for the remainder of 2011 and into 2012. It is aimed at multiple segments within the pharmaceutical manufacturing value chain with focus on the following target customers: Marketing agencies, Advertising agencies, Companies involved at any stage in the marketing process; providing them insight about suppliers’ expenditure, marketing strategies, preferred channels, key factors for marketing vendor selection. Suppliers can also benchmark their policies/ strategies against competitors in the pharmaceutical manufacturing sector, with the report’s business trends including revenue and M&A expectations, key markets.
More information can be found in the report “Global Pharmaceutical Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies” by iCD Research.
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