Global Frozen Food Market Analysis by Products Type and by Geography - Trends and Forecasts (2010 – 2015)

03 Jun 2011 • by Natalie Aster

WilmingtonThere has been a remarkable expansion in frozen food product categories and ranges due to considerable growth in freezer space in modern retail formats. It is estimated that freezer space will double in 4-5 years leading to the increasing availability of these products in the market. The frozen food segment, originally covering only frozen meats, fish and poultry products, currently includes frozen vegetables, ready-to-eat foods also. This growth has been fuelled by the increasing availability of freezer space in modern retail shops.

The report “Global Frozen Food Market Analysis by Products Type and by Geography - Trends and Forecasts (2010 – 2015)” by MarketsandMarkets analyzes the global frozen foods market on the basis of various products such as fruits and vegetables, soups, fish, meat and ready meals such as frozen pizza, frozen desserts, snacks and pasta. The ready meals segment accounts for the highest share (40%) in the overall frozen food segment. Europe is the largest consumer of frozen foods while ROW segment is expected to have the highest growth rate due to the emergence of Australia, Brazil and Argentina as the new frozen food markets. Convenience is driving the frozen food market sales globally. Consumers are looking forward for healthy and less time-consuming meals. The presence of private labels acts as a major challenge for the international brands to enter and establish themselves in the regional market.

Report Details:

Global Frozen Food Market Analysis by Products Type and by Geography - Trends and Forecasts (2010 – 2015)

Published: February 2011

Pages: 257

Price: US$ 4,650.00

Report Sample Abstract


Freezing the fish quickly, i.e. at -40 degree Celsius makes it more nutritious than the fresh fish as it loses out on nutrients during transportation. The most popular frozen sea-food include Alaska Pollock, salmon, trout, rose fish, prawns, plaice, shrimps, cod, octopus and others.

Europe dominates the market for frozen fish. Annually per capita consumption fish is higher in Europe as compared to the U.S. Countries such as Spain (62 kg) and France (44 kg) have higher per capita consumption of fish while U.K. (28 kg) and Germany (18 kg) are nearly at par with the U.S (29 kg). Though certain Oceania countries such as Australia (30 kg) and New Zealand (36 kg) have per capita consumption of fish on a higher side, the penetration of frozen fish is very low. These geographies provide good opportunities for the frozen fish products in the near future.

Findus Group Limited and Pinnacle Foods Groups (Birds Eye Foods) are the leading market players in the frozen fish segment. Pinnacle Foods Groups acquired Birds Eye Foods in December 2009 to increase its customer base in the frozen fish and sea food segment.


The U.S. had the highest growth rate in the global frozen food market fueled by the changing eating habits of the Americans. The American consumer prefers greater convenience and eating on-the-go and the trend is towards smaller and more frequent meals.

Many market players have identified niche segments in the U.S as good growth markets. The

Nestle Group has been targeting a number of companies for acquisitions to consolidate its presence in the U.S market through its U.S. subsidiary “Nestle Holdings, Inc”. The acquisition of Chef America, Inc., which was a leading US-based frozen food company and Kraft’s frozen pizza business by Nestle Group, is a testimony towards its increasing focus in the U.S. frozen food market.

Though the recent economic downturn had a significant impact on the U.S. economy as a whole, it has had an opposite effect on the U.S. frozen food market. Due to the decline in income and spending power of consumers, the trend of partying out declined and people preferred to spend time at home, which fueled the frozen food segment. As per a survey, the U.S. consumers are going out less in fast-food and sit-down restaurants since 2008. A critical fact highlighted by the survey is that during the same period the spending on food has not decreased. The consumers have shifted to the option of frozen food.

The fastest growing segments in the frozen food market are frozen vegetables and ready meals. The market for frozen ready meals is basically driven by the rising demand for frozen pizza and handheld breakfast, which are positioned as low cost products and thrive on quality and freshness when going head-to-head with dining out at restaurants and the other food outlets.

More information can be found in the report “Global Frozen Food Market Analysis by Products Type and by Geography - Trends and Forecasts (2010 – 2015)” by MarketsandMarkets.

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