Active wear, casual wear, formal and occasion wear, outerwear are the key segments of the market for womenswear. Working women represent the largest part of the target audience, while bridal wear is the key market segment. The demand for womenswear is income-dependent. Besides, buying interest for womenswear is highly influenced by consumer confidence, income dynamics and fashion trends. The market competition is fierce given the presence of a large number of players. To stand up against the rivalry, womenswear companies expand their product ranges by inventing new styles, models and textures.
Women increasingly prefer making purchases in specialty shops rather than in department stores or supermarkets. The Americas form the largest regional womenswear market, accounting for over 44% of the world market revenue, followed by Europe with its 37%.
The researches within this MarketPublishers’ catalogue cover world, regional and country womenswear markets. The research reports provide essential information on the market size and segmentation, analyze competitive environment and players, study main drivers and restrains of the womenswear market growth. Consumer behavior and marketing strategies are described in the researches. The catalogue also offers reports highlighting the future of the womenswear market.
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