Before being called “whiskey” (or “whiskey” if of Irish or American origin), the drink originally bore the Gaelic name of “uisge beata”, or “usquebaugh” and then “uisge”, standing for “water of life”. Whiskey is a type of ardent spirits, containing an average of 45% ethanol by volume.
To date, over a score of countries in the world, besides Scotland, are involved in the whiskey production. The consumption of this alcoholic beverage is soaring far and wide, resulting in more and more distilleries cropping up in undreamt-of places. As a whiskey producer, America ranks next to Scotland, followed by Japan and Ireland with their third and fourth positions, correspondently. Most whiskey-making companies are of a small size, keeping experimenting with new production techniques and methods for shortening maturation processes to eventually create something peculiar in and of itself.
The market research reports included in this Catalogue give a clearer insight into the current and future trends within the Whiskey market and its categories worldwide as well as in many regions and countries. The research reports are equipped with market and by category value and volume data, company and brand market share analyses, distribution channels reviews, as well as information on expenditure and consumption. New product developments are also discussed in the research reports.
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