The word “towel” stands for a piece of material, usually absorbent, to rub something or somebody dry. Towels are typically classified according to the material used, size, and the intended purpose.
In view of the climbing global competition and constantly changing fashions, companies in the Towel Market are in the unceasing search for innovative and unique product designs as well as the ways of enhancing performance characteristics via the employment of new fabrics, yarn fabrications and weaving techniques. Absorbency is the key factor in consumers’ choices of bath towels, followed by softness and the fibre type; while the towel’s brand name is of relative unimportance.
Turkey is one of the top towel producers in the world, both in volume and value terms. The country’s complicated Towel Industry is notable for its flash-like adoption of innovative technologies, high skill levels and flexibility in production processes.
The research reports within this Catalogue analyze novel trends and technological advances taking place in the Towel Industry and Market on global, regional and national scales. The most recent retail sales figures provided in the reports are helpful in identifying the sectors spurring growth in the Towel Industry. The research studies are supplemented with elaborate company profiles, major brands reviews, and in-depth market forecasts.
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