Sports Drinks are thirst-allaying beverages designed to rehydrate and replenish a variety of mineral substances after sports and other vigorous activities. As the name suggests, Energy Beverages have been created to give a quick, but temporary, energy outboost to the drinker – the result of stimulants’ activity. Lemon/lime, orange, berry, citrus, fruit punch or tropical are among the many Sports and Energy Drinks’ flavours on offer.
Sports Drinks represent a quite mature market, whereas the Energy Drinks sector’s formidable potential remains untapped. Considering the distinct difference between the two categories, companies’ approaches towards marketing programmes are quite varying. All in all, firms in the Sports and Energy Drinks universe strive to enrich their product lines with a wider assortment such as diet soft drinks, sugarless and caffeine-free beverages, vitamin- and antioxidant-rich fruit drinks to get at health-obsessed consumers, many of whom are women.
This Catalogue avails the research reports packed with background information and up-to-the-minute research about the Sports and Energy Drinks Market on every geographic level possible. The research reports look closely into key trends, segmentation, packaging, distribution and valuation issues. Moreover, companies with their market shares, and accurate Sports and Energy Drinks Market forecasts are available in the research reports.
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