The prepaid card industry is mainly defined as the fastest growing sector of the card market. Loaded with money in advance, a prepaid card offers an innumerable range of purchase options to its owner. The cardholder can acquire both goods and services. Prepaid cards are accepted almost anywhere: in retail stores, online shops, while ordering over the telephone and via email. They have a number of advantages if compared to more traditional types. For instance, they can be used by people of all age groups. Prepaid cards are especially useful for budget allocation and online purchasing.
Prepaid card types are divided into multipurpose (open-loop) and single-purpose ones (close-loop). The multipurpose type includes prepaid cards that can be used an unrestricted number of times provided that there is money available on the card. Gift and payroll cards are the best examples of such prepaid cards. Products of the close-loop type are opened for a specific purpose, be it a gift or benefit card.
Within this category, a large variety of insightful research reports on the prepaid card market can be found. The reports delve into the market dynamics, its drivers and restraints. The researches provide valuable data on the latest and emerging trends, reveal growth sectors and competitive landscape. The reports offer access to market analyses on different geographical levels (global, regional and national), statistical reviews and expert opinions. Profiles of market participants and future prospects are also disclosed in the research studies.
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