The term “personal hygiene” is traditionally referred to a set of individual activities targeted to keeping one’s body clean and healthy. Personal hygiene practices assist in preventing and overcoming diseases, improving mood and social acceptance. Taking care of a body has turned into an inseparable part of daily activities, which is time and money consuming though.
The product range offered by personal hygiene product manufacturers is extensive and is able to meet almost any demand. Cotton pads, facial tissues, liquid and bar soap, hygiene wipes, disposable towels, toothbrushes, and deodorants are amid the top personal hygiene goods.
The size of the personal hygiene products industry is huge. In the BRIC countries alone, it surpassed USD 7 billion in the first decade of the twenty first century. India, meantime, is the fastest growing country market for personal hygiene products. The world major companies operating in the personal hygiene market include Henkel AG & Co. KGaA, Colgate-Palmolive Company, L'Oreal S.A., Johnson & Johnson.
The research reports found in the catalogue cover consumer trends in the global, regional and national markets for personal hygiene products. The reports examine latest innovations and industry potential. The researches include market outlooks, provide in-depth industry information and statistics, valuable data on supply and demand.
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