The menswear category includes various types of men’s clothes: casual, active, sport, office wear as well as outerwear, and a lot more. Shorts, trousers, shirts and T-shirts are the largest sectors of the menswear market. Large-scale economic problems started hitting the performance of the menswear market in the first decade of the 21st century. To retain their market positions, menswear companies struggle to gain consumer loyalty through marketing and PR campaigns.
However, unfavorable economic conditions force consumers to buy goods in a sale rather than give preference to expensive brands. Specialty clothing store sales prevail over department store sales, accounting for over half of the total figure. China is the fastest growing market among the five majors, namely South Africa, Mexico, India, China and Brazil. Armani, Levi’s, Nike, Hugo Boss, Calvin Klein and Dolce & Gabbana are the top menswear market players.
The research studies found in this catalogue provide insights into the global menswear market alongside with regional and country markets. The research reports cover the main market trends, strategies, examine top menswear companies and competitive environment. Analyses of the market segmentation, major threats and opportunities are also available in the researches. The reports offer menswear market development forecasts.
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