The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
Publications found:
834
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Internet Advertising Market By Platform Type (Mobile; Laptop, Desktop, & Tablets; and Others), Ad Format (Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, and Others), Pricing Model (Cost Per Thousand (CPM)/Cost-Per-Mille (CPM), Performance Based Advertising, Hybrid, and Others), Enterprise Size (Large Enterprises and Small & Medium-Sized Enterprises), Industry Vertical (Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom, and Others), and Region: Global Opportunity Analysis and Industry Forecast, 2020-2027
US$ 5,244.00
Internet advertising is a process of marketing or promoting a business or brand and its products or services over the internet to obtain website traffic as well as to deliver and target the marketing...
November 2020
470 pages
Social Media Advertising Industry in India 2020
US$ 950.00
Social media advertising is an offshoot of digital advertising that connects brands with target customers and drives businesses. Social media advertising involves running free as well as paid advertis...
July 2020
56 pages
Advertising Global Industry Guide 2015-2024
US$ 1,495.00
Advertising Global Industry Guide 2014-2023 SUMMARY Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023 ... to 23.6% of the industry's overall value. Media planning will grow in importance in the coming ...
June 2020
283 pages
Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2015-2024
US$ 995.00
Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2014-2023 SUMMARY The BRIC Advertising industry profile provides top-line qualitative and ... future growth prospects of the BRIC advertising industry with five year forecasts Compares data from Brazil, Russia, India, and China, alongside individual ...
June 2020
104 pages
Advertising Global Group of Eight (G8) Industry Guide 2015-2024
US$ 1,495.00
Advertising Global Group of Eight (G8) Industry Guide 2014-2023 SUMMARY The G8 Advertising industry profile provides top-line qualitative and ... $58,485.9 and $27,958.4 million, respectively. The US is expected to lead the advertising industry in the G8 nations with a value of $3,15,622.6 million in 2016, ...
June 2020
181 pages
Advertising Global Industry Almanac 2015-2024
US$ 2,995.00
Advertising Global Industry Almanac 2014-2023 SUMMARY Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014 ... equivalent to 23.6% of the industry's overall value. Media planning will grow in importance in the coming years, ...
June 2020
474 pages
Advertising North America (NAFTA) Industry Guide 2015-2024
US$ 795.00
Advertising North America (NAFTA) Industry Guide 2014-2023 SUMMARY The NAFTA Advertising industry profile provides top-line qualitative and ... The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry ...
June 2020
91 pages
Advertising Top 5 Emerging Markets Industry Guide 2015-2024
US$ 995.00
Advertising Top 5 Emerging Markets Industry Guide 2014-2023 SUMMARY The Emerging 5 Advertising industry profile provides top-line qualitative and ... 2018-23 period. Within the advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $88,492.5 million ...
June 2020
123 pages
Digital Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2015-2024
US$ 995.00
Digital Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2014-2023 SUMMARY The BRIC Digital Advertising industry profile provides top-line qualitative and ... future growth prospects of the BRIC Digital Advertising market with five year forecasts Compares data from Brazil, Russia, India, and China, ...
June 2020
115 pages
Digital Advertising Global Group of Eight (G8) Industry Guide 2015-2024
US$ 1,495.00
Digital Advertising Global Group of Eight (G8) Industry Guide 2014-2023 SUMMARY The G8 Digital Advertising industry profile provides top-line ... therefore attractiveness of the G8 Digital Advertising market Leading company profiles reveal details of key Digital Advertising market players’ G8 operations and ...
June 2020
182 pages
Digital Advertising Global Industry Almanac 2015-2024
US$ 2,995.00
Digital Advertising Global Industry Almanac 2014-2023 SUMMARY Global Digital Advertising industry profile provides top-line ... HIGHLIGHTS The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed ...
June 2020
513 pages
Asia Pacific Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
US$ 1,500.00
The Asia Pacific Digital Video Advertising Market would witness market growth of 42.9% CAGR during the forecast period (2020-2026). The growing adoption of OTT platforms by a number of individuals wor...
June 2020
79 pages
Europe Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
US$ 1,500.00
The Europe Digital Video Advertising Market would witness market growth of 39.4% CAGR during the forecast period (2020-2026). Blockchain technology is expected to provide advertisers with exciting gro...
June 2020
78 pages
Global Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Region, Industry Analysis and Forecast, 2020 - 2026
US$ 3,600.00
The Global Digital Video Advertising Market size is expected to reach $185.6 billion by 2026, rising at a market growth of 40.5% CAGR during the forecast period. A wider access to information and lowe...
June 2020
180 pages
LAMEA Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
US$ 1,500.00
The Latin America, Middle East and Africa Digital Video Advertising Market would witness market growth of 43.4% CAGR during the forecast period (2020-2026). The integration of Big Data Analytics and A...
June 2020
78 pages
North America Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
US$ 1,500.00
The North America Digital Video Advertising Market would witness market growth of 38.4% CAGR during the forecast period (2020-2026). The emergence of new technologies, such as vertical filming and 360...
June 2020
71 pages
Global Multiscreen Advertising Market Size study, by Type of Content (Static, Dynamic, Interactive), by Platform (Television, Desktop/Laptop, Mobile/Tablet, Gaming, Consoles, Other Platforms) and Regional Forecasts 2020-2027
US$ 4,950.00
Multiscreen Advertising campaign is a campaign in which same application and service could be displayed simultaneously on array of devices – smartphones, laptops, tablet or television. With the increa...
May 2020
200 pages
