Consumer Health in the Netherlands
The Coronavirus (COVID-19) pandemic had a major impact on almost every category within consumer health in the Netherlands. While the COVID-19 situation eased by 2022, 2023 is the first full year after the pandemic in which players, retailers and consumers have been free of measures aimed at stemming the spread of the virus in the country. Schools have reopened and office workers have been allowed to return to the office, instead of having to work from home. Consumers have also resumed out-of-hom...
Euromonitor International's Consumer Health in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Health in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER HEALTH IN THE NETHERLANDS
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher prices favour value over volume growth in 2023
Negative impact of price increases on topical analgesics/anaesthetic brands
Consumer shift towards affordable private label alternatives
PROSPECTS AND OPPORTUNITIES
Promotion of self-care to curb healthcare spending growth
Adult ibuprofen to rebound after pandemic setback
Active lifestyle seekers to drive a demand for topical analgesics/anaesthetic
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail current value sales gain momentum through out-of-home lifestyles and higher prices
Use of nasal sprays bounces back after pandemic slump
Private label and international companies remain strong players in the category
PROSPECTS AND OPPORTUNITIES
General upturn in demand but various paces of momentum
Positive but restrained retail value (constant 2023 prices) growth
Climate change intensifies allergy symptoms
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy retail current value growth in digestive remedies is fuelled by price rises
Mixed volume performance as prices rise but travel rebounds
Private label to make retail value share gain in digestive remedies in 2023
PROSPECTS AND OPPORTUNITIES
Antacids to continue to lead digestive remedies, but take time to recover fully from the pandemic dip
Recovery of travel to boost digestive remedies
Shift in distribution of digestive remedies towards discreet e-commerce
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising costs influence average unit price rises in dermatologicals
Topical antifungals: Pandemic impact and recovery
The competitive landscape of dermatologicals remains fragmented
PROSPECTS AND OPPORTUNITIES
Robust structural issues to support continuous growth for dermatologicals
Raising awareness of dermatological solutions to boost sales
Leading brands to maintain positions in dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Social trends and price rises influence NRT smoking cessation aids
Vaping offers strong alternative to NRT smoking cessation aids
GSK Consumer Healthcare gains success through strong distribution
PROSPECTS AND OPPORTUNITIES
Major retailers contribute to fight against unhealthy lifestyles
Aggressive anti-smoking measures to drive sales growth
Leading brands set to maintain positions
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive value sales development despite sluggish volume growth
Surging popularity of magnesium supplements challenges sleep aids
PK Benelux’s Lucovitaal gains traction with major retailers
PROSPECTS AND OPPORTUNITIES
Higher awareness of the importance of sleep to wellbeing to drive growth in sleep aids
Sleep aids and the resurgence of travel
Untapped potential for sleep aids, but the competition is set to intensify
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher prices dampen retail volume growth but push retail current value growth
Rising incidence of hay fever boosts allergy eye care
Biohorma's A Vogel brand is positioned as a natural eye care option
PROSPECTS AND OPPORTUNITIES
Ageing population trend is a driver of the optimistic outlook for eye care
Increased screen time to drive the demand for standard eye care products
Growing number of allergy sufferers to push the demand for allergy eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Steady recovery for wound care as society returns to normal
Strong rebound for first aid kits as consumers travel again
Beiersdorf loses retail value share to private label
PROSPECTS AND OPPORTUNITIES
Optimistic outlook for wound care
New product development to exert upward pressure on unit prices
Beiersdorf to maintain hold on wound care, although recovery opportunities exist for other players
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher prices and a shift in demand limit retail volume sales
End to government coverage boosts retail volume sales of vitamin D
Omega Pharma Nederland struggles to recover from product recall
PROSPECTS AND OPPORTUNITIES
Persistent consumer habits to drive demand
Vitamins D and E poised for see the fastest growth rates
Signs of recovery for Omega Pharma Nederland and its flagship brand
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Evolving trends in dietary supplements in the Netherlands
Enduring popularity of probiotic supplements
Fragmentation and strong competition in dietary supplements
PROSPECTS AND OPPORTUNITIES
More moderate growth is projected for dietary supplements as COVID-19 effects lessen
Ageing population trend to foster growth opportunities in dietary supplements
Strong distribution and range expansion to secure Biohorma's competitiveness
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing awareness of obesity-related health issues boosts demand while higher prices push up retail value sales
Major grocery retailer places greater focus on weight management in-store
YFood Labs gains traction through modern positioning and visible distribution
PROSPECTS AND OPPORTUNITIES
Rising sales and visibility of weight management and wellbeing products
Limitations on weight loss supplements’ growth potential
Lifestyle brands are expected to gain momentum
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases favour retail value over volume growth
Soaring protein prices impact the affordability of sports nutrition products
Glanbia remains the key company with strong offers as a GBO and NBO
PROSPECTS AND OPPORTUNITIES
Sports nutrition is set to enter a new, more mature phase of development
Downward pressure on prices to hinder retail value growth performance
Expansion of sports nutrition offer in physical stores
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resumption of pre-pandemic lifestyles stimulates use of herbal/traditional digestive remedies
Dietary supplements challenge herbal/traditional sleep aids
Niche players with natural positioning exert pressure on the leader Biohorma
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products to see positive, but slowing growth rates
Active lifestyles to drive herbal/traditional topical analgesics
Hectic lifestyles and economic concerns offer fertile ground for herbal/traditional sleep aids
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong impact of price hikes on paediatric analgesics
Travel recovery boosts paediatric consumer health demand
The leading player loses retail value share due to slow growth in paediatric vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
Increasing birth rate is set to boost the consumer base for paediatric consumer health
Longer distance leisure travel to boost the demand for paediatric diarrhoeal remedies
Bayer Consumer Care is well placed to continue to grow retail value share
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher prices favour value over volume growth in 2023
Negative impact of price increases on topical analgesics/anaesthetic brands
Consumer shift towards affordable private label alternatives
PROSPECTS AND OPPORTUNITIES
Promotion of self-care to curb healthcare spending growth
Adult ibuprofen to rebound after pandemic setback
Active lifestyle seekers to drive a demand for topical analgesics/anaesthetic
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail current value sales gain momentum through out-of-home lifestyles and higher prices
Use of nasal sprays bounces back after pandemic slump
Private label and international companies remain strong players in the category
PROSPECTS AND OPPORTUNITIES
General upturn in demand but various paces of momentum
Positive but restrained retail value (constant 2023 prices) growth
Climate change intensifies allergy symptoms
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy retail current value growth in digestive remedies is fuelled by price rises
Mixed volume performance as prices rise but travel rebounds
Private label to make retail value share gain in digestive remedies in 2023
PROSPECTS AND OPPORTUNITIES
Antacids to continue to lead digestive remedies, but take time to recover fully from the pandemic dip
Recovery of travel to boost digestive remedies
Shift in distribution of digestive remedies towards discreet e-commerce
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising costs influence average unit price rises in dermatologicals
Topical antifungals: Pandemic impact and recovery
The competitive landscape of dermatologicals remains fragmented
PROSPECTS AND OPPORTUNITIES
Robust structural issues to support continuous growth for dermatologicals
Raising awareness of dermatological solutions to boost sales
Leading brands to maintain positions in dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Social trends and price rises influence NRT smoking cessation aids
Vaping offers strong alternative to NRT smoking cessation aids
GSK Consumer Healthcare gains success through strong distribution
PROSPECTS AND OPPORTUNITIES
Major retailers contribute to fight against unhealthy lifestyles
Aggressive anti-smoking measures to drive sales growth
Leading brands set to maintain positions
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive value sales development despite sluggish volume growth
Surging popularity of magnesium supplements challenges sleep aids
PK Benelux’s Lucovitaal gains traction with major retailers
PROSPECTS AND OPPORTUNITIES
Higher awareness of the importance of sleep to wellbeing to drive growth in sleep aids
Sleep aids and the resurgence of travel
Untapped potential for sleep aids, but the competition is set to intensify
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher prices dampen retail volume growth but push retail current value growth
Rising incidence of hay fever boosts allergy eye care
Biohorma's A Vogel brand is positioned as a natural eye care option
PROSPECTS AND OPPORTUNITIES
Ageing population trend is a driver of the optimistic outlook for eye care
Increased screen time to drive the demand for standard eye care products
Growing number of allergy sufferers to push the demand for allergy eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Steady recovery for wound care as society returns to normal
Strong rebound for first aid kits as consumers travel again
Beiersdorf loses retail value share to private label
PROSPECTS AND OPPORTUNITIES
Optimistic outlook for wound care
New product development to exert upward pressure on unit prices
Beiersdorf to maintain hold on wound care, although recovery opportunities exist for other players
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher prices and a shift in demand limit retail volume sales
End to government coverage boosts retail volume sales of vitamin D
Omega Pharma Nederland struggles to recover from product recall
PROSPECTS AND OPPORTUNITIES
Persistent consumer habits to drive demand
Vitamins D and E poised for see the fastest growth rates
Signs of recovery for Omega Pharma Nederland and its flagship brand
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Evolving trends in dietary supplements in the Netherlands
Enduring popularity of probiotic supplements
Fragmentation and strong competition in dietary supplements
PROSPECTS AND OPPORTUNITIES
More moderate growth is projected for dietary supplements as COVID-19 effects lessen
Ageing population trend to foster growth opportunities in dietary supplements
Strong distribution and range expansion to secure Biohorma's competitiveness
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing awareness of obesity-related health issues boosts demand while higher prices push up retail value sales
Major grocery retailer places greater focus on weight management in-store
YFood Labs gains traction through modern positioning and visible distribution
PROSPECTS AND OPPORTUNITIES
Rising sales and visibility of weight management and wellbeing products
Limitations on weight loss supplements’ growth potential
Lifestyle brands are expected to gain momentum
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases favour retail value over volume growth
Soaring protein prices impact the affordability of sports nutrition products
Glanbia remains the key company with strong offers as a GBO and NBO
PROSPECTS AND OPPORTUNITIES
Sports nutrition is set to enter a new, more mature phase of development
Downward pressure on prices to hinder retail value growth performance
Expansion of sports nutrition offer in physical stores
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resumption of pre-pandemic lifestyles stimulates use of herbal/traditional digestive remedies
Dietary supplements challenge herbal/traditional sleep aids
Niche players with natural positioning exert pressure on the leader Biohorma
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products to see positive, but slowing growth rates
Active lifestyles to drive herbal/traditional topical analgesics
Hectic lifestyles and economic concerns offer fertile ground for herbal/traditional sleep aids
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong impact of price hikes on paediatric analgesics
Travel recovery boosts paediatric consumer health demand
The leading player loses retail value share due to slow growth in paediatric vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
Increasing birth rate is set to boost the consumer base for paediatric consumer health
Longer distance leisure travel to boost the demand for paediatric diarrhoeal remedies
Bayer Consumer Care is well placed to continue to grow retail value share
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
