‘Taggants / Forensic Markers’ Micro/Nano-Scale for Anti-Counterfeit, Brand Protection & Product Authentication
This Vandagraf report: ‘Taggants/Forensic Markers in Brand Protection’ provides a comprehensive and in-depth view of this complex business.
This major new report comprises 2 volumes:
The Multi-facetted World of Taggants/Forensic Markers
Today’s complex taggants/forensic marker business is characterised by:
For a highly complex finished product such as an aircraft there could be many different parts & components sourced from many third party suppliers that carry taggants/forensic markers of one kind or another.
This of course greatly increases the overall number of potential applications. Taggants/forensic markers are also commonly used in combination with other types of brand protection features offering 1st & 2nd levels of defence.
Carriers – Taggant Delivery Vehicles – Routes to Market
Taggants/forensic marker can be introduced in a variety of way either directly or by means of a variety of Carriers, depending on the product and specific requirements:
Markets - Taggants/Forensic Markers
Volume I of this report covers a number of selected vertical markets that have been identified as being of particular interest:
A range of Taggant technologies are commercially available today – Each with distinct attributes & suitability for different types of application (both in terms of chemistry and scale as well as other factors).
The main families of taggants that are available commercially today may be segmented as follows:
‘Nano’ scale taggants on the other hand are up to 3 orders of magnitude smaller (or 1,000 x smaller) and can only be detected with specialised laboratory equipment tuned to specific wavelengths or other characteristics known only to authorised testers.
If the would-be counterfeiter cannot even detect a taggant/forensic marker, then replicating it is going to be extremely difficult. Furthermore in some situations it may be useful for law enforcement personnel if the criminals are unaware that a product is carrying a taggant/forensic marker.
Taggants/Forensic Markers – Key Drivers
The following attributes are powerful:
Taggants/Forensic Markers may be divided in to 2 clear categories:
While the second category is limited (not suitable for ingestible Pharmaceuticals, Drinks & Food products and also products that come in to contact with skin externally - eg: Beauty products and also Jewelry).
Note: For agrochemicals & seeds – FDA approval for ingestible taggants/forensic markers may become more important if linked to the global food chain.
Cost Structure in the Taggant/Forensic Marker Business
A well developed laboratory back support service is a key element in the provision of a taggant/forensic marker based offering. In some industries the service & related infrastructure needs to have global reach – For other industries a regional or even local approach may be sufficient – But the major business opportunities tend to be international.
Some leading solution providers offer such international support services backed by a substantial and impressive array of resources. While at the other end of the spectrum are taggants/forensic markers that are supplied in small quantities for self-application by the end user.
In the case of former approach the cost of the actual markers themselves will represent a relatively small proportion of the total cost of the full service – In the latter case of the actual markers themselves can represent the main component of the overall cost.
The cost of carrying out laboratory testing can cost several $100s per test (this will vary from provider to provider).
There are also costs associated with the application of taggants/forensic markers, for example:
Financial Losses & Markets for Brand Protection Solutions
Financial losses due to counterfeiting and related activities globally have been accelerating at an alarming rate over the last few years and this trend is forecast to continue with annual growth rate of global counterfeiting growing at more than 15% in 2016 (according to according to the ICC estimates).
The overall situation is getting worse and the ramifications are a matter of serious concern. The global market for brand protection solutions across all vertical markets has been estimated at less than 0.5% of the financial losses in 2016. Best estimates put forecast growth of brand protection solutions (all types) at 12.6% in 2016. While the market for security taggant/forensic marker solutions is estimated to be growing somewhat more rapidly at nearer 20% annually.
Brand protection technologies and solutions have not proved to be entirely effective in the past and have tended to be compromised sooner or later (often sooner) by a highly ingenious and innovative criminal element.
Meanwhile the brand protection industry continues to make efforts to respond in an effective and coordinated way.
And taggants/forensic markers can be a key building block in how the brand protection business will gain more traction in the next few years
Conclusions
We at Vandagraf believe that it is still quite early days for taggants/forensic markers and that there is a substantial potential upside for future growth with some excellent business opportunities.
In the course of this research Vandagraf has profiled 93 companies involved in the taggants/forensic markers industry and we envisage that there are likely to be opportunities that can match the strengths of many of these businesses.
The trick will be for individual solution providers to identify the right opportunities for their own businesses and to seize these opportunities before their competitors do so:
Overview - Towards Categorisation & Selection of Target Markets
There does not appear to be any real limit to the variety of applications for taggants/forensic markers – Where a problem of counterfeiting arises, the viability of a taggant/forensic marker approach can always be examined on a case by case basis.
And as previously stated taggants/forensic markers exhibit a number of powerful unique selling points & characteristics.
A challenge for solution providers is to identify pro-actively new market opportunities for their taggant/forensic marker offerings and this requires careful examination of:
This major new report comprises 2 volumes:
- Volume I – Markets & Business Opportunities (256 pages)
- Volume II - Supply Side Analysis - Companies/Product Offerings (216 pages).
- The various types of technology that are available
- The various delivery methods and ‘Carriers’
- The vertical markets served today and those that could benefit in the future
- The types of usage
- Opportunities for solution providers, ink makers, brand owners & others
- 93 companies identified & profiled - Key solution providers & other players.
The Multi-facetted World of Taggants/Forensic Markers
Today’s complex taggants/forensic marker business is characterised by:
- Numerous types of taggant/forensic marker technologies. Each with distinct attributes & suitability for different types of application - In terms of chemistry and physical dimensions as well as other factors
- The various levels of support/back-up service that solution providers offer to customers:
- From global laboratory backed full services solutions
- To localised support that relies on user self-application of taggants/forensic markers
- Micro-scale & nano-scale taggants/forensic markers can be applied at any stage in the value chain:
- Start of the value chain - Raw materials
- Intermediate products – Mixtures - Sub-assemblies
- Finished Products.
For a highly complex finished product such as an aircraft there could be many different parts & components sourced from many third party suppliers that carry taggants/forensic markers of one kind or another.
This of course greatly increases the overall number of potential applications. Taggants/forensic markers are also commonly used in combination with other types of brand protection features offering 1st & 2nd levels of defence.
Carriers – Taggant Delivery Vehicles – Routes to Market
Taggants/forensic marker can be introduced in a variety of way either directly or by means of a variety of Carriers, depending on the product and specific requirements:
- Embedded in liquids/powders/granules.
- Applied (printed/sprayed/coated) to the surface of a product, packaging/labels, for example with inks or coatings
- Integrated into a solution or manufacturing process, for example:
- Paper (as part of the paper making process)
- Polymer master batches – for Plastics packaging (injection moulded or extruded)
- Fibres of woven fabric materials (natural or man-made)
- Fuels & Lubricants.
Markets - Taggants/Forensic Markers
Volume I of this report covers a number of selected vertical markets that have been identified as being of particular interest:
- Pharmaceuticals & Healthcare
- Alcoholic Drinks – Spirits & Wines
- Packaged Food Products
- Luxury Accessories – Jewelry & Watches
- Beauty – Toiletries, Cosmetics & Skincare
- Tobacco Products
- Tax Stamp Labels – Spirits & Wines – Tobacco Products
- Defence & Aerospace – Electronics
- Automotive Parts & Components Aftermarket (including Tyres)
- Fibres, Yarn, Threads, Textiles, Wovens
- Finished Products - Fibres, Yarn, Thread, Textiles, Wovens
- Agrochemicals
- Fuels & Lubricants.
- Bearings
- Industrial Fasteners & Adhesives
- Other Types of Mechanical Parts/Components
- Construction Industry – Building Materials
- Paints & Coatings
- Imaging Supplies – Printer Consumables.
A range of Taggant technologies are commercially available today – Each with distinct attributes & suitability for different types of application (both in terms of chemistry and scale as well as other factors).
The main families of taggants that are available commercially today may be segmented as follows:
- 1st Generation – “Micro-scale” Taggants (order of 10-6 - power of minus 6 - metres physical dimensions)
- Micro-Scale particles
- Micro Nameplates
- Other
- 2nd Generation – “Nano-scale” Taggants (order of 10-9 - power of minus 9 - metres physical dimensions)
- Organic DNA
- Inorganic – Rare Earths
- Quantum Dots
- Raman Scattering
- Other
‘Nano’ scale taggants on the other hand are up to 3 orders of magnitude smaller (or 1,000 x smaller) and can only be detected with specialised laboratory equipment tuned to specific wavelengths or other characteristics known only to authorised testers.
If the would-be counterfeiter cannot even detect a taggant/forensic marker, then replicating it is going to be extremely difficult. Furthermore in some situations it may be useful for law enforcement personnel if the criminals are unaware that a product is carrying a taggant/forensic marker.
Taggants/Forensic Markers – Key Drivers
The following attributes are powerful:
- Taggants/forensic markers are established as an authentication technology of choice that are admissible as conclusive evidence in Courts of Law – underpinned by laboratory verifiable forensic evidence - Support Services/Lab tests/In-the-field
- Taggants/forensic markers be spread extremely thin across very many items down to molecular level – So can be applied right from the start of value chains to raw materials, as well downstream, as required
- The fact that Serialization (a hot topic and major growth area in Pharmaceuticals and also increasingly across other vertical markets) is not actually a guarantee of authenticity of content is a potentially highly significant for the taggants/forensic marker industry
- Highly Covert – Micro scale through to Nano scale
- High barriers to reverse engineering, detection and/or un-authorised replication.
- Option to mark both packaging and/or product (providing additional security that may be cross-checked)
- Unique formulation, complexity, concentration, encoding can provide exclusivity to each individual client/application.
Taggants/Forensic Markers may be divided in to 2 clear categories:
- Materials approved by regulatory organisations (eg: FDA, EU) for ingestion in to the body
- Materials that are not approved for ingestion in to the body.
While the second category is limited (not suitable for ingestible Pharmaceuticals, Drinks & Food products and also products that come in to contact with skin externally - eg: Beauty products and also Jewelry).
Note: For agrochemicals & seeds – FDA approval for ingestible taggants/forensic markers may become more important if linked to the global food chain.
Cost Structure in the Taggant/Forensic Marker Business
A well developed laboratory back support service is a key element in the provision of a taggant/forensic marker based offering. In some industries the service & related infrastructure needs to have global reach – For other industries a regional or even local approach may be sufficient – But the major business opportunities tend to be international.
Some leading solution providers offer such international support services backed by a substantial and impressive array of resources. While at the other end of the spectrum are taggants/forensic markers that are supplied in small quantities for self-application by the end user.
In the case of former approach the cost of the actual markers themselves will represent a relatively small proportion of the total cost of the full service – In the latter case of the actual markers themselves can represent the main component of the overall cost.
The cost of carrying out laboratory testing can cost several $100s per test (this will vary from provider to provider).
There are also costs associated with the application of taggants/forensic markers, for example:
- Direct application to raw materials
- Direct application to electronics components/assemblies or mechanical parts during manufacture
- Embedding in printing inks for packaging/labels.
Financial Losses & Markets for Brand Protection Solutions
Financial losses due to counterfeiting and related activities globally have been accelerating at an alarming rate over the last few years and this trend is forecast to continue with annual growth rate of global counterfeiting growing at more than 15% in 2016 (according to according to the ICC estimates).
The overall situation is getting worse and the ramifications are a matter of serious concern. The global market for brand protection solutions across all vertical markets has been estimated at less than 0.5% of the financial losses in 2016. Best estimates put forecast growth of brand protection solutions (all types) at 12.6% in 2016. While the market for security taggant/forensic marker solutions is estimated to be growing somewhat more rapidly at nearer 20% annually.
Brand protection technologies and solutions have not proved to be entirely effective in the past and have tended to be compromised sooner or later (often sooner) by a highly ingenious and innovative criminal element.
Meanwhile the brand protection industry continues to make efforts to respond in an effective and coordinated way.
And taggants/forensic markers can be a key building block in how the brand protection business will gain more traction in the next few years
Conclusions
We at Vandagraf believe that it is still quite early days for taggants/forensic markers and that there is a substantial potential upside for future growth with some excellent business opportunities.
In the course of this research Vandagraf has profiled 93 companies involved in the taggants/forensic markers industry and we envisage that there are likely to be opportunities that can match the strengths of many of these businesses.
The trick will be for individual solution providers to identify the right opportunities for their own businesses and to seize these opportunities before their competitors do so:
- New types of customer – Commercial sector/governmental
- New vertical markets
- New product categories
- New geographies.
Overview - Towards Categorisation & Selection of Target Markets
There does not appear to be any real limit to the variety of applications for taggants/forensic markers – Where a problem of counterfeiting arises, the viability of a taggant/forensic marker approach can always be examined on a case by case basis.
And as previously stated taggants/forensic markers exhibit a number of powerful unique selling points & characteristics.
A challenge for solution providers is to identify pro-actively new market opportunities for their taggant/forensic marker offerings and this requires careful examination of:
- The nature a scale of the problem – Financial losses and/or threat to life
- Scale & reach of the problem – Volumes/global, regional, local
- Suitability and potential effectiveness of taggant/forensic marker based solutions
- Strengths & weaknesses of particular solution providers portfolio of offerings & capabilities
- Analysis of competition (existing players together with a steady stream of new entrants)
- Other
- Technology
- Existing markets & client base (vertical markets, types of products)
- Reach (global, regional, local).
- What vertical markets to look at?
- What product categories?
- Where will be the high growth demand?
- And so on
VOLUME 1
EXECUTIVE SUMMARY
THE MULTI-FACETTED WORLD OF TAGGANTS/FORENSIC MARKERS
MARKETS - TAGGANTS/FORENSIC MARKERS
MAIN FAMILIES OF TAGGANTS/FORENSIC MARKERS – MICRO/NANO
Nano/Micro – Competing or Complimentary
KEY FINDINGS
Taggants/Forensic Markers – Key Drivers
Cost Structure & Scaling-Up in the Taggant/Forensic Marker Business
Ingestible Taggants/Non-Ingestible Taggants
Major Technology Groups – Attributes Compared
Forecast Annual Growth Rates – Brand Protection Technologies
FINANCIAL LOSSES & MARKETS FOR BRAND PROTECTION SOLUTIONS
CONCLUSIONS
Option for Further Market Analysis for Solution Providers
OVERVIEW - TOWARDS CATEGORISATION & SELECTION OF TARGET MARKETS
CARRIERS – TAGGANT DELIVERY VEHICLES – ROUTES TO MARKET
PRINTING INKS FOR PACKAGING/LABELS AS CARRIERS
MARKET OVERVIEW - PRINTING INKS FOR PACKAGING/LABELS AS CARRIERS
Types of Packaging Printing Inks
Water-based versus Solvent-based Printing Inks
Oil based inks
Printing Inks – Building Blocks
Digital Printing – The Key to Printing Unique IDs on Packaging/Labels
The Need for Innovation in the Security Ink Market
Case Study – A Strategic Partnership – Inks Industry/Taggants Provider
Regulatory Aspects
AREAS OF OPPORTUNITY - PRINTING INKS FOR PACKAGING/LABELS AS CARRIERS
PACKAGING/LABELS AS CARRIERS
MARKET OVERVIEW - PACKAGING/LABELS AS CARRIERS
PRODUCT CRIME - PACKAGING/LABELS AS CARRIERS
Counterfeiting of Packaging & Labels - Logos, Tags, Quality Marks and Badges of Origin
Packaging & Related Form Factors
Case Study – Fake Car Logo Badges
Case Study – Rolls of Counterfeit Hugo Boss Labels
BRAND PROTECTION - PACKAGING/LABELS AS CARRIERS
Custom Thermal Transfer Labels & Fusible Graphics
Security Labels –Taggants/Forensic Markers
Shrink Sleeves & Films
Bulk Raw Materials - Plastics (eg: Granules)
Paper Substrates
AREAS OF OPPORTUNITY - PACKAGING/LABELS AS CARRIERS
PHARMACEUTICALS & HEALTHCARE
MARKET OVERVIEW - PHARMACEUTICALS & HEALTHCARE
Diversity of Packaging Form Factors in Pharmaceuticals & Healthcare
PRODUCT CRIME - PHARMACEUTICALS & HEALTHCARE
Increased reliance on express mail – Online Pharma Purchases
Four Key Factors Driving Growth in Counterfeiting in Pharmaceuticals
BRAND PROTECTION - PHARMACEUTICALS & HEALTHCARE
Securetrace Progamme – 4 Security Technologies – Reckitt Benckiser
AREAS OF OPPORTUNITY - PHARMACEUTICALS & HEALTHCARE
Serialization is not a Guarantee of Authenticity – A Strong Case for Taggants
Multiple Points of Entry to Supply Chains
Pharmaceuticals Supply Chains Tend to be Complex
Re-packaging of Pharmaceuticals - Aggregation of Product Consignments
Free Movement of Goods within the EU
Taggants/Forensic Markers - A Powerful Legal Tool
Responsibility of Due Care
ALCOHOLIC DRINKS – SPIRITS & WINES
MARKET OVERVIEW – ALCOHOLIC DRINKS – SPIRITS & WINES
Glass Bottles - Spirits & Wines – Market Sizing Estimates
PRODUCT CRIME – ALCOHOLIC DRINKS – SPIRITS & WINES
Counterfeit Spirits
Counterfeit Wines
BRAND PROTECTION – ALCOHOLIC DRINKS – SPIRITS & WINES
What an Effective Spirits Brand Protection Programme should Look Like
International Federation of Spirits Producers Ltd (IFSP)
Case Study - Opus One Napa Valley Wine
Case Study – Spirits –Addressing Counterfeiting and Adulteration can Increase Sales
AREAS OF OPPORTUNITY - ALCOHOLIC DRINKS – SPIRITS & WINES
PACKAGED FOOD PRODUCTS
MARKET OVERVIEW – PACKAGED FOOD PRODUCTS
PRODUCT RELATED CRIME – PACKAGED FOOD PRODUCTS
Case Study - Counterfeit Baby Milk Powder in China
Case Study - Olive Oil – A Special Case
Food Nutraceuticals – High Value Added - Targeted by Counterfeiters
Bodybuilding Supplements - High Value Added - Targeted by Counterfeiters
BRAND PROTECTION – PACKAGED FOOD PRODUCTS
Case Study - Del Campo - HarvestMark from YottaMark
Case Study – Honey
AREAS OF OPPORTUNITY - PACKAGED FOOD PRODUCTS
LUXURY ACCESSORIES – JEWELRY & WATCHES
MARKET OVERVIEW - LUXURY ACCESSORIES – JEWELRY & WATCHES
Evolution of Global Markets – Jewelry & Watches
Geographical Factors – Luxury Spending
Jewelry - Market Segmentation – Real/Costume
A Watch Market Overview
Watches – Traditional Luxury versus Quartz & Digital
PRODUCT CRIME - LUXURY ACCESSORIES – JEWELRY & WATCHES
Reverse Engineering of Watches with Digital Technology
Case Study – A Law Enforcement Raid on a Factory in China
BRAND PROTECTION - LUXURY ACCESSORIES – JEWELRY & WATCHES
Case Study – BrandAuthen Nano-technology Anti-Counterfeiting Solution
Case Study - Fossil Inc./Orbid – Brand Protection – Watches
Case Study - Tiffany & Co. versus Costco Wholesale
AREAS OF OPPORTUNITY - LUXURY ACCESSORIES – JEWELRY & WATCHES
Replacement Parts for Watches – Warranty Fraud – Taggants/Forensic Markers
Many Consumers ‘Knowingly’ Purchase Counterfeit Watches
BEAUTY – TOILETRIES, COSMETICS & SKINCARE
MARKET OVERVIEW – BEAUTY – TOILETRIES, COSMETICS & SKINCARE
Premiumisation – A Trend in the Beauty sector
PRODUCT CRIME - BEAUTY - TOILETRIES, COSMETICS & SKINCARE
BRAND PROTECTION - BEAUTY - TOILETRIES, COSMETICS & SKINCARE
Case Study – Organic DNA Molecular Tags for Authentication of Aloe Vera
Nutraceuticals – High Value Added – Beauty Products – Vulnerable to Counterfeiting
Case Study – Counterfeit Beauty Product in China – Big ROI with on-Pack Taggant
AREAS OF OPPORTUNITY – BEAUTY – TOILETRIES, COSMETICS & SKINCARE
TOBACCO PRODUCTS
MARKET OVERVIEW – TOBACCO PRODUCTS
Folding Cartons for Tobacco Products – The Market
PRODUCT CRIME – TOBACCO PRODUCTS
Illicit Tobacco Trade in the EU
Illicit Cigarettes – Counterfeit & Smuggled
BRAND PROTECTION – TOBACCO PRODUCTS
Background to The EU Policy to Combat Illicit Trade of Tobacco Products
The FCTC Protocol
European Tobacco Products Directive (TPD)
EU Tobacco Products Directive
EU Systems for Tracking & Tracing of Tobacco Products and for Security Features
AREAS OF OPPORTUNITY - TAGGANTS/FORENSIC MARKERS – TOBACCO PRODUCTS
TAX STAMPS
TAX STAMP LABELS – SPIRITS & WINES
Codentify - Inexto - ITSA
Update ITSA Statement - December 4th 2017
Initial ITSA statement - May 8th 2017
Some Perspectives on Taxing Spirits & Wines
Case Study – Alcohol Smuggling between States in India
TAX STAMP LABELS - TOBACCO PRODUCTS
Tobacco Industry – Track & Trace – Tax Stamp Solutions
DEFENCE & AEROSPACE – ELECTRONICS
MARKET OVERVIEW - DEFENCE & AEROSPACE – ELECTRONICS
Market Overview – Electronics
Market Overview – Defence & Aerospace
The Top 15 Countries For Military Expenditure In 2016
Numbers of Parts Used to Build an Aircraft
Obsolete Parts/Components in Circulation – An Additional Complication
PRODUCT RELATED CRIME - DEFENCE & AEROSPACE – ELECTRONICS
The Defence & Aeronautical sector are uniquely attractive to counterfeiters
Obsolete Electronics Parts
Cloning Extends Across All Levels of Electronics
Counterfeit Chips & Obsolescence
Case Study – Counterfeit Circuit Breakers at US Customs
Case Study – Reworked Aircraft Ice-Detection Module - Aerospace
Case Study - Counterfeit Network Routers
Recycled Parts - Electronics
Case Study - US based VisionTech – Military vs. Commercial Spec.
‘Blacktopping’ & Other Tricks in Unauthorsed Recycling of Electronic Components
BRAND PROTECTION - DEFENCE & AEROSPACE – ELECTRONICS
Case Study – Underwriter’s Laboratories (UL)
US DLA Secures Supply Chain with DNA Molecular Taggants
Case Study - SMT Corp. - Counterfeit Detection – Electronics Industry
Reverse Engineering
AREAS OF OPPORTUNITY - DEFENCE & AEROSPACE – ELECTRONICS
AUTOMOTIVE PARTS & COMPONENTS AFTERMARKET (INCL.TYRES)
MARKET OVERVIEW – AUTOMOTIVE PARTS & COMPONENTS
Automotive Electronics – Strong Growth
Tyres (OEM/Replacement)
PRODUCT RELATED CRIME – AUTOMOTIVE PARTS & COMPONENTS
The Tyre Market
Automotive Electronics
Case Study – Counterfeit Circuit Boards - Honda Automotive
BRAND PROTECTION – AUTOMOTIVE PARTS & COMPONENTS
Vehicle Theft – Combatting the Problem
Case study – Fighting Motorcycle theft - With Taggants & Barcodes
Case Study – Fighting Auto Theft in Sweden with Taggants
AREAS OF OPPORTUNITY – AUTOMOTIVE PARTS & COMPONENTS
FIBRES, YARN, THREADS, TEXTILES, WOVENS
MARKET OVERVIEW – FIBRES, YARN, THREADS, TEXTILES, WOVENS
Trends in Fibre Markets
Cotton – Evolution - By Region
Polyester – Evolution - By Region
Wool
PRODUCT RELATED CRIME – FIBRES, YARN, THREAD, TEXTILES, WOVENS
Case Study – US Grown Cotton & Added Value Products
Case Study – Canada Goose
BRAND PROTECTION – FIBRES, YARN, THREAD, TEXTILES, WOVENS
Case Study - Microtrace Microtaggant® Identification Particles – Security Yarns
Footwear – Multiple Security Features Example
Case Study - Woolam Cotton Gin - Organic Textile Processor
Case Study - Euratex - European Textile Manufacturers Association
FINISHED PRODUCTS - FIBRES, YARN, THREAD, TEXTILES, WOVENS
MARKET OVERVIEW - FINISHED PRODUCTS - FIBRES, YARN, THREAD, TEXTILES, WOVENS
Apparel
Carpets & Rugs – Market Overview
Case Study – Recycled PET Bedding Material
PRODUCT RELATED CRIME - FINISHED PRODUCTS - FIBRES, YARN, THREAD, TEXTILES, WOVENS
Apparel counterfeiting
Characteristics of the Fashion Industry that attract counterfeiting
Outerwear/Innerwear - Swimwear
Case Study - Homeland Security Investigations Seize Fake Sports Team Hats & Jerseys
Footwear - Counterfeiting
Sportswear and sports footwear - Counterfeiting
Case Study - Counterfeit Nike trainers seized at a UK Port
Headgear – Counterfeiting
Baseball Caps
Protective Helmets
BRAND PROTECTION - FINISHED PRODUCTS - FIBRES, YARN, THREAD, TEXTILES, WOVENS
Case Study – 2014 Football World Cup - Counterfeit Goods Intercepted
Case Study - Major IP Conference in 2014 prior to FIFA World Cup in Brazil
Woven Labels
Case Study - Counterfeit ‘Thinsulate’ - Woven label
Cash’s Woven and Self-adhesive Brand Protection Labels
Woven Labels with Integrated NFC/RFID
TexTrace – Textile Label RFID Solution
AREAS OF OPPORTUNITY - FINISHED PRODUCTS - FIBRES, YARN, THREAD, TEXTILES, WOVENS
Fibres
Yarns, Textiles & Wovens
Finished Products
AGROCHEMICALS
MARKET OVERVIEW – AGROCHEMICALS
Industry Structure
Global Pesticides & Fertilizers Markets by Region
PRODUCT RELATED CRIME – AGROCHEMICALS
BRAND PROTECTION - AGROCHEMICALS
Case Study – Taggants in Fertilizers
Case Study – Violation of Licensing Agreement Revealed with In-Product Taggant
AREAS OF OPPORTUNITY - AGROCHEMICALS
OTHER MARKETS OF POTENTIAL INTEREST – TAGGANTS/FORENSIC MARKERS
FUELS & LUBRICANTS
Case Study – Lubricants with Taggants – Bearings
BEARINGS – MARKET OVERVIEW
INDUSTRIAL FASTENERS – MARKET OVERVIEW
OTHER TYPES OF MECHANICAL PARTS, COMPONENTS
CONSTRUCTION INDUSTRY - BUILDING MATERIALS
PAINTS & COATINGS
IMAGING SUPPLIES – PRINTER CONSUMABLES
APPENDIX – SUPPORT SERVICES/TYPES OF TAGGANT APPLICATION
Part A – Authentix - Full Support Marker Technology Provider
Part B –Microtrace – User Application of Taggants
VOLUME 2
INTRODUCTION
The Brand Protection Landscape
Three ascending Levels of Defence - 1st, 2nd & 3rd
Building Blocks – Towards Integrated Multi-layered Solutions
The Path to Becoming a Provider of Integrated Solutions
Multi-Layered Solutions Increase the Level of Security
The Layered Approach for Enhanced Security
A Strategic Approach to Brand Protection
Integrated Brand Protection Solutions
Major Groups of Security Solution & Selection Criteria
Adaptability of Different Technologies to Different Packaging Technologies
Brand Protection with Multiple Security Features
Taggants/Forensic Markers - Combined with other Anti counterfeit Technologies
Security Labels
TYPES OF TAGGANTS/FORENSIC MARKERS
Achievable Levels of Security - Different Taggant/Forensic Marker Types
Main Families of Nano-Taggants & Forensic Markers – Micro/Nano
Micro-Scale Particles
Multi-layered micro-scale Taggants
Microtrace/Microtaggants
3S-Simons Security Systems/Secutag
JDSU (Now aka: Viavi Solutions/Lumentum Holdings Inc.) JDSU Charms
The Adhesive Research/ARMark
Oxonica Micro/Nano-Scale Barcode (NBC)
Trutag Technologies
Micro-Scale Nameplates & Dots
Inorganic Synthetic Taggants-Rare Earths/Other
Organic DNA Based Taggants
Up-Converting Phosphors/Colour Change/Fluorescence
Quantum Dots
Surface Enhanced Raman Scattering (SERS)
Ingestible/Non-Ingestible Taggants
Summary - Taggants/Forensic Markers
Table - Attributes of Forensic Markers/Nano Taggants by Type - Compared
Table - Another Comparative View of Attributes – Nano-Taggants & Forensic Markers
PROFILES – SOLUTION PROVIDERS – 93 COMPANIES
Explanatory Note – Solution Providers
Presentation & structure of company profiles:
APPENDIX I - OTHER COMPANIES THAT MAY EMPLOY TAGGANTS – DIRECTLY/INDIRECTLY
Table - Security Inks, Coatings, Pigments & Dyes
Table - Packaging/Labels Converters
Table - Security Printers
Table - Packaging/Labels Materials (Security Papers/Films, Self-adhesive technology)
Table - Holograms
APPENDIX II - RELATED R&D ACTIVITES - ACADEMIC INSTITUTIONS/UNIVERSITIES
APPENDIX III - REGULATORY, HEALTH & SAFETY, ENVIRONMENTAL & PRIVACY
APPENDIX IV – NOTES ON TYPES OF PRODUCT CRIME
Types of Product Related Crime & Solutions
Counterfeiting and Piracy
Counterfeiting and Piracy - Forgery/Alteration Fraud
Counterfeiting and Piracy - Copy and Look-alike Products
Counterfeiting and Piracy - Parallel Trading, Grey Markets and Diversion
Counterfeiting and Piracy - Unauthorised Distribution, Back Door Trading and Over-runs
Counterfeiting and Piracy – Dilution, Substitution refilling and remarking
Tampering, Retail/Supply Chain Theft, Returns Fraud
Tampering
Retail and Supply Chain Theft
Returns Fraud
EXECUTIVE SUMMARY
THE MULTI-FACETTED WORLD OF TAGGANTS/FORENSIC MARKERS
MARKETS - TAGGANTS/FORENSIC MARKERS
MAIN FAMILIES OF TAGGANTS/FORENSIC MARKERS – MICRO/NANO
Nano/Micro – Competing or Complimentary
KEY FINDINGS
Taggants/Forensic Markers – Key Drivers
Cost Structure & Scaling-Up in the Taggant/Forensic Marker Business
Ingestible Taggants/Non-Ingestible Taggants
Major Technology Groups – Attributes Compared
Forecast Annual Growth Rates – Brand Protection Technologies
FINANCIAL LOSSES & MARKETS FOR BRAND PROTECTION SOLUTIONS
CONCLUSIONS
Option for Further Market Analysis for Solution Providers
OVERVIEW - TOWARDS CATEGORISATION & SELECTION OF TARGET MARKETS
CARRIERS – TAGGANT DELIVERY VEHICLES – ROUTES TO MARKET
PRINTING INKS FOR PACKAGING/LABELS AS CARRIERS
MARKET OVERVIEW - PRINTING INKS FOR PACKAGING/LABELS AS CARRIERS
Types of Packaging Printing Inks
Water-based versus Solvent-based Printing Inks
Oil based inks
Printing Inks – Building Blocks
Digital Printing – The Key to Printing Unique IDs on Packaging/Labels
The Need for Innovation in the Security Ink Market
Case Study – A Strategic Partnership – Inks Industry/Taggants Provider
Regulatory Aspects
AREAS OF OPPORTUNITY - PRINTING INKS FOR PACKAGING/LABELS AS CARRIERS
PACKAGING/LABELS AS CARRIERS
MARKET OVERVIEW - PACKAGING/LABELS AS CARRIERS
PRODUCT CRIME - PACKAGING/LABELS AS CARRIERS
Counterfeiting of Packaging & Labels - Logos, Tags, Quality Marks and Badges of Origin
Packaging & Related Form Factors
Case Study – Fake Car Logo Badges
Case Study – Rolls of Counterfeit Hugo Boss Labels
BRAND PROTECTION - PACKAGING/LABELS AS CARRIERS
Custom Thermal Transfer Labels & Fusible Graphics
Security Labels –Taggants/Forensic Markers
Shrink Sleeves & Films
Bulk Raw Materials - Plastics (eg: Granules)
Paper Substrates
AREAS OF OPPORTUNITY - PACKAGING/LABELS AS CARRIERS
PHARMACEUTICALS & HEALTHCARE
MARKET OVERVIEW - PHARMACEUTICALS & HEALTHCARE
Diversity of Packaging Form Factors in Pharmaceuticals & Healthcare
PRODUCT CRIME - PHARMACEUTICALS & HEALTHCARE
Increased reliance on express mail – Online Pharma Purchases
Four Key Factors Driving Growth in Counterfeiting in Pharmaceuticals
BRAND PROTECTION - PHARMACEUTICALS & HEALTHCARE
Securetrace Progamme – 4 Security Technologies – Reckitt Benckiser
AREAS OF OPPORTUNITY - PHARMACEUTICALS & HEALTHCARE
Serialization is not a Guarantee of Authenticity – A Strong Case for Taggants
Multiple Points of Entry to Supply Chains
Pharmaceuticals Supply Chains Tend to be Complex
Re-packaging of Pharmaceuticals - Aggregation of Product Consignments
Free Movement of Goods within the EU
Taggants/Forensic Markers - A Powerful Legal Tool
Responsibility of Due Care
ALCOHOLIC DRINKS – SPIRITS & WINES
MARKET OVERVIEW – ALCOHOLIC DRINKS – SPIRITS & WINES
Glass Bottles - Spirits & Wines – Market Sizing Estimates
PRODUCT CRIME – ALCOHOLIC DRINKS – SPIRITS & WINES
Counterfeit Spirits
Counterfeit Wines
BRAND PROTECTION – ALCOHOLIC DRINKS – SPIRITS & WINES
What an Effective Spirits Brand Protection Programme should Look Like
International Federation of Spirits Producers Ltd (IFSP)
Case Study - Opus One Napa Valley Wine
Case Study – Spirits –Addressing Counterfeiting and Adulteration can Increase Sales
AREAS OF OPPORTUNITY - ALCOHOLIC DRINKS – SPIRITS & WINES
PACKAGED FOOD PRODUCTS
MARKET OVERVIEW – PACKAGED FOOD PRODUCTS
PRODUCT RELATED CRIME – PACKAGED FOOD PRODUCTS
Case Study - Counterfeit Baby Milk Powder in China
Case Study - Olive Oil – A Special Case
Food Nutraceuticals – High Value Added - Targeted by Counterfeiters
Bodybuilding Supplements - High Value Added - Targeted by Counterfeiters
BRAND PROTECTION – PACKAGED FOOD PRODUCTS
Case Study - Del Campo - HarvestMark from YottaMark
Case Study – Honey
AREAS OF OPPORTUNITY - PACKAGED FOOD PRODUCTS
LUXURY ACCESSORIES – JEWELRY & WATCHES
MARKET OVERVIEW - LUXURY ACCESSORIES – JEWELRY & WATCHES
Evolution of Global Markets – Jewelry & Watches
Geographical Factors – Luxury Spending
Jewelry - Market Segmentation – Real/Costume
A Watch Market Overview
Watches – Traditional Luxury versus Quartz & Digital
PRODUCT CRIME - LUXURY ACCESSORIES – JEWELRY & WATCHES
Reverse Engineering of Watches with Digital Technology
Case Study – A Law Enforcement Raid on a Factory in China
BRAND PROTECTION - LUXURY ACCESSORIES – JEWELRY & WATCHES
Case Study – BrandAuthen Nano-technology Anti-Counterfeiting Solution
Case Study - Fossil Inc./Orbid – Brand Protection – Watches
Case Study - Tiffany & Co. versus Costco Wholesale
AREAS OF OPPORTUNITY - LUXURY ACCESSORIES – JEWELRY & WATCHES
Replacement Parts for Watches – Warranty Fraud – Taggants/Forensic Markers
Many Consumers ‘Knowingly’ Purchase Counterfeit Watches
BEAUTY – TOILETRIES, COSMETICS & SKINCARE
MARKET OVERVIEW – BEAUTY – TOILETRIES, COSMETICS & SKINCARE
Premiumisation – A Trend in the Beauty sector
PRODUCT CRIME - BEAUTY - TOILETRIES, COSMETICS & SKINCARE
BRAND PROTECTION - BEAUTY - TOILETRIES, COSMETICS & SKINCARE
Case Study – Organic DNA Molecular Tags for Authentication of Aloe Vera
Nutraceuticals – High Value Added – Beauty Products – Vulnerable to Counterfeiting
Case Study – Counterfeit Beauty Product in China – Big ROI with on-Pack Taggant
AREAS OF OPPORTUNITY – BEAUTY – TOILETRIES, COSMETICS & SKINCARE
TOBACCO PRODUCTS
MARKET OVERVIEW – TOBACCO PRODUCTS
Folding Cartons for Tobacco Products – The Market
PRODUCT CRIME – TOBACCO PRODUCTS
Illicit Tobacco Trade in the EU
Illicit Cigarettes – Counterfeit & Smuggled
BRAND PROTECTION – TOBACCO PRODUCTS
Background to The EU Policy to Combat Illicit Trade of Tobacco Products
The FCTC Protocol
European Tobacco Products Directive (TPD)
EU Tobacco Products Directive
EU Systems for Tracking & Tracing of Tobacco Products and for Security Features
AREAS OF OPPORTUNITY - TAGGANTS/FORENSIC MARKERS – TOBACCO PRODUCTS
TAX STAMPS
TAX STAMP LABELS – SPIRITS & WINES
Codentify - Inexto - ITSA
Update ITSA Statement - December 4th 2017
Initial ITSA statement - May 8th 2017
Some Perspectives on Taxing Spirits & Wines
Case Study – Alcohol Smuggling between States in India
TAX STAMP LABELS - TOBACCO PRODUCTS
Tobacco Industry – Track & Trace – Tax Stamp Solutions
DEFENCE & AEROSPACE – ELECTRONICS
MARKET OVERVIEW - DEFENCE & AEROSPACE – ELECTRONICS
Market Overview – Electronics
Market Overview – Defence & Aerospace
The Top 15 Countries For Military Expenditure In 2016
Numbers of Parts Used to Build an Aircraft
Obsolete Parts/Components in Circulation – An Additional Complication
PRODUCT RELATED CRIME - DEFENCE & AEROSPACE – ELECTRONICS
The Defence & Aeronautical sector are uniquely attractive to counterfeiters
Obsolete Electronics Parts
Cloning Extends Across All Levels of Electronics
Counterfeit Chips & Obsolescence
Case Study – Counterfeit Circuit Breakers at US Customs
Case Study – Reworked Aircraft Ice-Detection Module - Aerospace
Case Study - Counterfeit Network Routers
Recycled Parts - Electronics
Case Study - US based VisionTech – Military vs. Commercial Spec.
‘Blacktopping’ & Other Tricks in Unauthorsed Recycling of Electronic Components
BRAND PROTECTION - DEFENCE & AEROSPACE – ELECTRONICS
Case Study – Underwriter’s Laboratories (UL)
US DLA Secures Supply Chain with DNA Molecular Taggants
Case Study - SMT Corp. - Counterfeit Detection – Electronics Industry
Reverse Engineering
AREAS OF OPPORTUNITY - DEFENCE & AEROSPACE – ELECTRONICS
AUTOMOTIVE PARTS & COMPONENTS AFTERMARKET (INCL.TYRES)
MARKET OVERVIEW – AUTOMOTIVE PARTS & COMPONENTS
Automotive Electronics – Strong Growth
Tyres (OEM/Replacement)
PRODUCT RELATED CRIME – AUTOMOTIVE PARTS & COMPONENTS
The Tyre Market
Automotive Electronics
Case Study – Counterfeit Circuit Boards - Honda Automotive
BRAND PROTECTION – AUTOMOTIVE PARTS & COMPONENTS
Vehicle Theft – Combatting the Problem
Case study – Fighting Motorcycle theft - With Taggants & Barcodes
Case Study – Fighting Auto Theft in Sweden with Taggants
AREAS OF OPPORTUNITY – AUTOMOTIVE PARTS & COMPONENTS
FIBRES, YARN, THREADS, TEXTILES, WOVENS
MARKET OVERVIEW – FIBRES, YARN, THREADS, TEXTILES, WOVENS
Trends in Fibre Markets
Cotton – Evolution - By Region
Polyester – Evolution - By Region
Wool
PRODUCT RELATED CRIME – FIBRES, YARN, THREAD, TEXTILES, WOVENS
Case Study – US Grown Cotton & Added Value Products
Case Study – Canada Goose
BRAND PROTECTION – FIBRES, YARN, THREAD, TEXTILES, WOVENS
Case Study - Microtrace Microtaggant® Identification Particles – Security Yarns
Footwear – Multiple Security Features Example
Case Study - Woolam Cotton Gin - Organic Textile Processor
Case Study - Euratex - European Textile Manufacturers Association
FINISHED PRODUCTS - FIBRES, YARN, THREAD, TEXTILES, WOVENS
MARKET OVERVIEW - FINISHED PRODUCTS - FIBRES, YARN, THREAD, TEXTILES, WOVENS
Apparel
Carpets & Rugs – Market Overview
Case Study – Recycled PET Bedding Material
PRODUCT RELATED CRIME - FINISHED PRODUCTS - FIBRES, YARN, THREAD, TEXTILES, WOVENS
Apparel counterfeiting
Characteristics of the Fashion Industry that attract counterfeiting
Outerwear/Innerwear - Swimwear
Case Study - Homeland Security Investigations Seize Fake Sports Team Hats & Jerseys
Footwear - Counterfeiting
Sportswear and sports footwear - Counterfeiting
Case Study - Counterfeit Nike trainers seized at a UK Port
Headgear – Counterfeiting
Baseball Caps
Protective Helmets
BRAND PROTECTION - FINISHED PRODUCTS - FIBRES, YARN, THREAD, TEXTILES, WOVENS
Case Study – 2014 Football World Cup - Counterfeit Goods Intercepted
Case Study - Major IP Conference in 2014 prior to FIFA World Cup in Brazil
Woven Labels
Case Study - Counterfeit ‘Thinsulate’ - Woven label
Cash’s Woven and Self-adhesive Brand Protection Labels
Woven Labels with Integrated NFC/RFID
TexTrace – Textile Label RFID Solution
AREAS OF OPPORTUNITY - FINISHED PRODUCTS - FIBRES, YARN, THREAD, TEXTILES, WOVENS
Fibres
Yarns, Textiles & Wovens
Finished Products
AGROCHEMICALS
MARKET OVERVIEW – AGROCHEMICALS
Industry Structure
Global Pesticides & Fertilizers Markets by Region
PRODUCT RELATED CRIME – AGROCHEMICALS
BRAND PROTECTION - AGROCHEMICALS
Case Study – Taggants in Fertilizers
Case Study – Violation of Licensing Agreement Revealed with In-Product Taggant
AREAS OF OPPORTUNITY - AGROCHEMICALS
OTHER MARKETS OF POTENTIAL INTEREST – TAGGANTS/FORENSIC MARKERS
FUELS & LUBRICANTS
Case Study – Lubricants with Taggants – Bearings
BEARINGS – MARKET OVERVIEW
INDUSTRIAL FASTENERS – MARKET OVERVIEW
OTHER TYPES OF MECHANICAL PARTS, COMPONENTS
CONSTRUCTION INDUSTRY - BUILDING MATERIALS
PAINTS & COATINGS
IMAGING SUPPLIES – PRINTER CONSUMABLES
APPENDIX – SUPPORT SERVICES/TYPES OF TAGGANT APPLICATION
Part A – Authentix - Full Support Marker Technology Provider
Part B –Microtrace – User Application of Taggants
VOLUME 2
INTRODUCTION
The Brand Protection Landscape
Three ascending Levels of Defence - 1st, 2nd & 3rd
Building Blocks – Towards Integrated Multi-layered Solutions
The Path to Becoming a Provider of Integrated Solutions
Multi-Layered Solutions Increase the Level of Security
The Layered Approach for Enhanced Security
A Strategic Approach to Brand Protection
Integrated Brand Protection Solutions
Major Groups of Security Solution & Selection Criteria
Adaptability of Different Technologies to Different Packaging Technologies
Brand Protection with Multiple Security Features
Taggants/Forensic Markers - Combined with other Anti counterfeit Technologies
Security Labels
TYPES OF TAGGANTS/FORENSIC MARKERS
Achievable Levels of Security - Different Taggant/Forensic Marker Types
Main Families of Nano-Taggants & Forensic Markers – Micro/Nano
Micro-Scale Particles
Multi-layered micro-scale Taggants
Microtrace/Microtaggants
3S-Simons Security Systems/Secutag
JDSU (Now aka: Viavi Solutions/Lumentum Holdings Inc.) JDSU Charms
The Adhesive Research/ARMark
Oxonica Micro/Nano-Scale Barcode (NBC)
Trutag Technologies
Micro-Scale Nameplates & Dots
Inorganic Synthetic Taggants-Rare Earths/Other
Organic DNA Based Taggants
Up-Converting Phosphors/Colour Change/Fluorescence
Quantum Dots
Surface Enhanced Raman Scattering (SERS)
Ingestible/Non-Ingestible Taggants
Summary - Taggants/Forensic Markers
Table - Attributes of Forensic Markers/Nano Taggants by Type - Compared
Table - Another Comparative View of Attributes – Nano-Taggants & Forensic Markers
PROFILES – SOLUTION PROVIDERS – 93 COMPANIES
Explanatory Note – Solution Providers
Presentation & structure of company profiles:
APPENDIX I - OTHER COMPANIES THAT MAY EMPLOY TAGGANTS – DIRECTLY/INDIRECTLY
Table - Security Inks, Coatings, Pigments & Dyes
Table - Packaging/Labels Converters
Table - Security Printers
Table - Packaging/Labels Materials (Security Papers/Films, Self-adhesive technology)
Table - Holograms
APPENDIX II - RELATED R&D ACTIVITES - ACADEMIC INSTITUTIONS/UNIVERSITIES
APPENDIX III - REGULATORY, HEALTH & SAFETY, ENVIRONMENTAL & PRIVACY
APPENDIX IV – NOTES ON TYPES OF PRODUCT CRIME
Types of Product Related Crime & Solutions
Counterfeiting and Piracy
Counterfeiting and Piracy - Forgery/Alteration Fraud
Counterfeiting and Piracy - Copy and Look-alike Products
Counterfeiting and Piracy - Parallel Trading, Grey Markets and Diversion
Counterfeiting and Piracy - Unauthorised Distribution, Back Door Trading and Over-runs
Counterfeiting and Piracy – Dilution, Substitution refilling and remarking
Tampering, Retail/Supply Chain Theft, Returns Fraud
Tampering
Retail and Supply Chain Theft
Returns Fraud
