Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd Edition
The U.S. sweetener market is the largest and most diverse in the world, and Americans are the heaviest consumer of sweeteners. Dozens of sweetener choices are available at the retail/consumer level and for food manufacturers, ranging from sugar and its many variations to controversy-attracting high fructose corn syrup, and from a menu of artificial sweeteners to new plant-based sweeteners that offer the advantage of being natural products. In Sugar, Sugar Substitute, and Sweetener Trends in the U.S., Packaged Facts quantifies and analyzes the size and growth of the retail market for kitchen/tabletop sugar and sweeteners, as well as tracking emerging product and marketing opportunities. The roll-out of new products containing stevia, as well as accelerated purchase of new and existing stevia products by consumers, will continue to spur market growth, while saccharin will continue to lose ground. The market will also see changes in the organic and less-refined sugar categories, including organic evaporated cane juice.
- CHAPTER 1: EXECUTIVE SUMMARY
- Scope and Methodology
- Report Methodology
- Overview
- Sweetener Categories
- The Arrival of Stevia
- Sugar
- Annual Per Capita Sugar Use in the United States Holding Steady Since 1985
- Honey
- Niche Nutritive Sweeteners
- Corn Syrup and High-fructose Corn Syrup
- The HFCS Controversy
- AMA Concludes HFCS No Worse Than Sugar in Obesity Crisis
- On the Other Hand…
- Public Image of High-fructose Corn Syrup Causes Changes in Ingredients and Advertising
- Non-Nutritive Sweeteners
- High-Intensity (Artificial) Sweeteners
- Stevia Market Surges Forward with FDA GRAS Status
- Stevia Product Launches Increase 918% in the North American Market
- European Approval of Stevia Expected by the End of 2011
- Sugar Alcohols (Polyols)
- The Global Sweetener Market
- 2010 U.S. Retail Sales Reach $3.5 Billion for Sugar and Sweeteners
- Table 1-1: U.S. Retail Sales of Sugar and Sweeteners, 2007 and 2010 (in millions of dollars)
- Combined Retail and Wholesale Sugar and Sweeteners Market Valued at $11.7 Billion in 2010
- Table 1-2: U.S. Combined Retail and Wholesale Sugar and Sweeteners Market, 2007 and 2010 (in millions of dollars)
- Retail Sales of Sugar and Sweeteners at $3.7 Billion in 2011
- Table 1-3: U.S. Retail Sales of Sugar and Sweeteners, 2011 (in millions of dollars)
- Combined Retail and Wholesale U.S. Sugar and Sweetener Market Projected at $13.0 Billion in 2011
- Table 1-4: U.S. Combined Retail and Wholesale Sugar and Sweeteners Market, 2011 (in millions of dollars)
- Sugar and Sweetener Retail Sales Projected at $4.6 Billion in 2015
- Table 1-5: Projected U.S. Retail Sales of Sugar and Sweeteners, 2007-2015 (in millions of dollars)
- Combined Retail and Wholesale Market Projected at $14.9 Billion in 2015
- Table 1-6: Projected U.S. Wholesale and Retail Sales of Sugar and Sweeteners, 2011-2015 (in millions of dollars)
- Stevia Blasts Into the Market
- Splenda Loses Market Share to Stevia Products in Retail Sugar Substitute Market
- Table 1-7: Retail Sales of Artificial Sweeteners/Sugar Substitutes and Select Brands in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars)
- Per Capita Consumption of Sugar Up While Consumption of Other Sweeteners Declines
- Retail Channel Accounts for Only 13% of Sugar Use by Volume
- Table 1-8: U.S. Sugar Distribution by Volume: By Type of User, 2010 (percent)
- Grocery Stores are the Most Popular Venue for Sweetener Product Sales
- Table 1-9: 2010 Sugar and Sweetener Sales by Retail Channel (percent)
- Almost All Raw Stevia is Produced in China or India
- Regulatory Policy Overview
- United States Sugar Policy
- Free Sugar Legislation Introduced in Congress
- The Ethanol Factor
- Regulatory Framework for Non-Nutritive Sweeteners
- New Products and Trends
- The Stevia Revolution
- Introductions of Food and Beverage Products Containing Stevia Increase from 20 in 2006 to 76 in 2010
- New Products and Trends in Non-Nutritive Artificial Sweeteners
- “No High-Fructose Corn Syrup” Claim Continues to Increase Along with Increasing Use of HCFS in Products
- The Consumer
- Market Driver: Obesity and Overweight
- In 2010, 27.6% of American Adults Self-Report as Obese
- Market Driver: Diabetes
- Market Driver: Ingredient Awareness
- Food & Health Survey Finds Concerns About Carbohydrate and Sugar Intake
- Packaged Facts Survey of Sugar Substitute Usage by American Households Shows Sucralose Is the Most Popular Product
- Table 1-10: Artificial Sweetener Use in American Households in 2011
- Data From Simmons Market Research Shows Sun Crystals and Truvia Take Market Share from Other Sugar Substitutes/Artificial Sweeteners
- Table 1-11: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased by Households During Six Months Previous to March 2011
- CHAPTER 2: THE PRODUCTS
- Key Points
- Overview
- Sweetener Categories
- Nutritive Sweeteners
- Non-Nutritive or Artificial Sweeteners
- Sugar Alcohols (Polyols)
- Table 2-1: Comparison of Sweetness of Selected Sugar Alcohols to Sucrose
- Inulin and Isomalt
- High-Fructose Corn Syrup
- Controversy Surrounding High-Fructose Corn Syrup
- Possible Relationship Between the Consumption of High-Fructose Corn Syrup and Metabolic Syndrome
- The Arrival of Stevia
- The Health Benefits of Stevia
- Is Cargill’s Stevia the Same as the Natural Herb?
- Food and Beverage Manufacturers Benefit from Sweetener Choices
- Sugar
- United States the World’s Leading Sugar Importer in 2010/11
- Figure 2-1: United States: World’s Leading Sugar Importer, 2010/11, (in Thousand Metric Tons/Year, Raw Value)
- Annual Per Capita Sugar Use in the United States Holding Steady Since 1985
- Figure 2-2: Per Capita Consumption of Caloric Sweeteners, 1970 - 2009
- Industrial Sugar Use Surpasses Non-Industrial Applications
- Table 2-2: U.S. Sugar Deliveries by Type of User, 1949-2010 (1,000 short tons, refined value)
- Table 2-3: U.S. Sugar Deliveries by Type of User, 1949-2010 (1,000 short tons, refined value)
- Sugar Available in Many Formulations
- White Sugar Products Vary in Crystal Size
- Brown Sugar Varies from Raw to Refined
- Other Formulations of Sugar
- Sucanat - Sugarcane Natural
- Organic Sugar Options
- Organic Sugar Beets and Genetic Modification
- Fair-trade Sugar
- Honey
- Table 2-4: U.S. Honey Production, Imports, Exports, Stocks and Average Price, 1986-2010
- Cause and Consequence of Colony Collapse Disorder
- Colony Collapse Disorder Update in 2011
- Honey Market Facts
- Niche Markets: Organic and Local Honey
- Niche Nutritive Sweeteners
- Maple Syrup and Maple Sugar Serve the Specialty Foods Market
- Table 2-5: U.S. Maple Syrup Production, by State, 1995-2010 (1,000 gallons)
- Molasses Offers Flavor and Nutrition
- Rice Syrup Versatile for Manufacturing
- Date Sugar May Offer Benefits for Diabetics
- Agave Syrup
- Monk Fruit
- Corn Syrup and High-fructose Corn Syrup
- The HFCS Controversy
- AMA Concludes HFCS No Worse Than Sugar in Obesity Crisis
- On the Other Hand…
- Public Image of High-fructose Corn Syrup Causes Changes in Ingredients and Advertising
- Most HFCS Produced Domestically is Used in the U.S.
- Table 2-6: U.S. High-Fructose Corn Syrup Supply and Use, 1992-2010 (1,000 short tons, dry weight)
- Non-Nutritive Sweeteners
- High-Intensity (Artificial) Sweeteners
- Five Non-Nutritive Sweeteners Approved by FDA
- Table 2-7: Non-Nutritive High-Intensity Sweeteners Approved for Use in the United States
- Saccharin: Despite Nearly 100 Years of Use, Safety Concerns Remain
- Aspartame Also the Focus of Safety Concerns
- Sucralose Has Majority of High-Intensity Sweetener Market Share in U.S.
- Acesulfame Potassium (Ace-K) Has Red Flags For Health
- Neotame
- Stevia
- Cargill, Coca-Cola Pave the Way for Acceptance and Acceleration of Stevia as a Safe Sweetener
- Pepsi Introduces PureVia
- Stevia Market Surges Forward with FDA GRAS Status
- Sugar Manufacturers Enter the Stevia Market
- Domino Foods Adds Stevia to its Ingredients Line
- Stevia Product Launches Increase 918% in the North American Market
- European Approval of Stevia Expected by the End of 2011
- Codex Alimentarius Commission Adopts Proposed Draft Maximum Levels for Steviol Glycosides
- Sugar Alcohols (Polyols)
- Table 2-8: Calorie Content of Commonly Used Polyols (relative to sugar at 4 cal/gm)
- Erythritol Offers Organic and Very Low Calorie Option
- Maltitol for Sugar-Free Chocolate
- Mannitol is Used in Chewing Gum and Chocolate Coatings
- Xylitol for Healthier Teeth
- CHAPTER 3: SIZE AND GROWTH OF MARKET
- Key Points
- Note on IRI Data
- The Global Sweetener Market
- U.S. Sugar and Sweetener Retail Sales Reach $3.5 Billion in 2010
- Table 3-1: U.S. Retail Sales of Sugar and Sweeteners, 2007 and 2010 (in millions of dollars)
- Combined Wholesale and Retail U.S. Sugar and Sweetener Market Valued at $11.7 Billion in 2010
- Table 3-2: U.S. Estimated Dollar Sales in Total Sugar and Sweeteners Market*, 2007 and 2010 (in millions of dollars)
- Packaged Facts Projects 2011 U.S. Retail Sales of Sugar and Sweeteners at $3.7 Billion
- Table 3-3: Projected U.S. Retail Sales of Sugar and Sweeteners, 2011 (in millions of dollars)
- Wholesale and Retail U.S. Sugar and Sweetener Market Projected at $13.0 Billion in 2011
- Table 3-4: U.S. Estimated Dollar Sales in Total Sugar and Sweeteners Market, 2011 (in millions of dollars)
- U.S. Sugar and Sweetener Retail Sales Projected at $4.6 Billion in 2015
- Table 3-5: Projected U.S. Retail Sales of Sugar and Sweeteners, 2007-2015 (in millions of dollars)
- Combined Retail and Wholesale Market Projected at $14.9 Billion in 2015
- Table 3-6: Projected U.S. Wholesale and Retail Sales of Sugar and Sweeteners, 2011-2015 (in millions of dollars)
- Stevia Blasts Into the Market
- Splenda Loses Market Share to Stevia Products in Retail Sugar Substitute Market
- Table 3-7: Retail Sales of Artificial Sweeteners/Sugar Substitutes and Select Brands in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars)
- Table 3-8: Retail Sales Market Share of Artificial Sweetener/Sugar Substitute Brands in Food, Drug and Mass-Market Stores, 2010
- Truvia Leads the Stevia Market in the U.S.
- Sucralose Leads Sugar Substitutes Used in Food and Beverage Processing
- Private-label Sugar Product Sales Continue to Gain Market Share
- Table 3-9: Top Brands of Granulated White Sugar by Dollar Sales in Food, Drug and Mass-Market Stores, 2010 (in millions of dollars)
- Table 3-10: Top Brands of Brown/Powdered/Flavored Sugar by Dollar Sales in Food, Drug and Mass-Market Stores, 2010 (in millions of dollars)
- U.S. Retail Price of Refined Sugar Rising
- Table 3-11: U.S. Retail Refined Sugar Price, Per Pound, by Fiscal Year, 2000-2010 (in cents)
- Comparison of Wholesale and Retail Prices for Refined Beet Sugar
- Table 3-12: U.S. Wholesale and Retail Refined Beet Sugar Price, Midwest markets, by Fiscal Year, 2000-2010
- Corn Sweetener Price Indices Reach Peak in 2009, Decline in 2010
- Producer Price Indices for Corn Sweeteners, Cane and Beet Sugar
- Figure 3-1: Producer Price Index, U.S. Annual, Corn Sweeteners (including glucose, dextrose, and high-fructose corn syrup), 2000-2010 (June, 1985 = 100)
- Figure 3-2: Producer Price Index, U.S. Annual, Refined Beet Sugar, 2000-2010 (June, 1982 = 100)
- Figure 3-3: Producer Price Index, U.S. Annual, Refined Cane Sugar and Byproducts, 2000-2010 (June, 1982 = 100)
- Private-label Honey Leads Over All Brands
- Table 3-13: Top Brands of Honey by Dollar Sales in Food, Drug and Mass-Market Stores (Shelf-Stable Products), 2010 (in millions of dollars)
- Honey Sales Jump from 2006 to 2010
- Table 3-14: U.S. Retail Sales of Honey in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars)
- Molasses Sees the Greatest Increase in Sales in the Syrup/ Molasses Category from 2006 to 2010
- Table 3-15: Retail Sales of Syrup and Molasses in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars)
- Karo Brand Remains Market Leader in Corn/Crystal White Syrup
- Table 3-16: Leading Brands of Corn/Crystal/White Syrup by Dollar Sales in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars)
- Maple and Pancake Syrups Comprise Most of Syrup/Molasses Category
- Leading Pure Maple Syrup Brands Show Sales Decrease from 2006 to 2010
- Table 3-17: Key Brands of Pure Maple Syrup by Dollar Sales in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars)
- Table 3-18: Leading Brands of Maple-Flavored Syrup by Dollar Sales in Food, Drug and Mass-Market Stores, 2006-2010 (in millions of dollars)
- U.S. Organic Food and Beverage Product Sales Increase More Than 53% from 2007 to 2010
- Per Capita Consumption of Sugar Up While Consumption of Other Sweeteners Declines
- Table 3-19: Estimated U.S. Annual Per Capita Consumption of Refined Cane and Beet Sugar, 2000-2010 (in lbs, adjusted for loss)
- Table 3-20: Estimated U.S. Annual Per Capita Consumption of High-fructose Corn Syrup, 2000-2010 (in lbs, adjusted for loss)
- Table 3-21: Estimated U.S. Annual Per Capita Consumption of Other
- Nutritive Sweeteners, 2000-2010 (in lbs, adjusted for loss)
- U.S. Sales of Regular and Low-Calorie Soft Drinks Decrease from 2009 to 2010
- Retail Channel Accounts for Only 13% of Sugar Use by Volume
- Table 3-22: U.S. Sugar Distribution by Volume: By Type of User, 2010 (percent)
- Grocery Stores are the Most Popular Venue for Sweetener Product Sales
- Table 3-23: 2010 Sugar and Sweetener Sales by Retail Channel (percent)
- CHAPTER 4: THE MARKETERS
- Key Points
- Introduction
- U.S. Sugar Sale to State of Florida Loses Momentum
- Almost All Raw Stevia is Produced in China or India
- Competitive Profile: Cargill, Inc., Minneapolis, MN
- Company Overview
- Financial Information
- Sweetener Products
- Truvia
- Researching Reduced-calorie Sweetener Options for Beverages
- Competitive Profile: EucoNova Corporation, Miami, FL
- Company Overview
- Products
- Corporate Strategy
- Competitive Profile: Florida Crystals Corp., West Palm
- Beach, FL
- Company Overview
- Organic and “CarbonFree” Sugar
- Products
- Competitive Profile: GLG Life Tech Corp., Vancouver, B.C.
- Company Overview
- Financial Information
- Corporate Strategy
- Competitive Profile: McNeil Nutritionals, LLC,
- Fort Washington, PA
- Company Overview
- Products
- McNeil Introduces Splenda Essentials
- Competitive Profile: Merisant Worldwide, Inc., Chicago, IL
- Company Overview
- Financial Information
- Corporate Strategy
- Competitive Profile: PureCircle USA Inc., Oak Brook, IL (Sales and Marketing Head Office)
- Company Overview
- Financial Information
- Corporate Strategy
- Competitive Profile: Pyure Brands LLC, Naples, FL
- Company Overview
- Corporate Strategy
- Competitive Profile: Steviva Brands, Inc., Portland, OR
- Company Overview
- Products
- Corporate Strategy
- Competitive Profile: United States Sugar Corp.,
- Clewiston, FL
- Company Overview
- Corporate Strategy
- Competitive Profile: Wholesome Sweeteners, Inc.,
- Sugar Land, TX
- Company Overview
- Wholesome Sweeteners Leads Fair Trade Sweetener Market in the United States
- Corporate Strategy
- Competitive Profile: Wisdom Natural Brands, Gilbert, AZ
- Company Overview
- Products
- CHAPTER 5: REGULATORY POLICY, SUPPLY AND DISTRIBUTION
- Key Points
- Overview
- United States Sugar Policy
- Economic Research Service Briefing on Sugar and Sweeteners Policy
- Changes Mandated By 2008 Farm Bill
- The Free Sugar Act of 2011
- Other Legislation Introduced to End the Sugar Price-Support Program
- Bipartisan Support to End the Ethanol Tariff
- The Other Side of the Coin: Legislation to Halt the Growth of the Ethanol Industry
- USDA Increases FY2011 Raw Sugar Tariff-Rate Quota
- Sugar Beet, Sugarcane and Corn Farming in the United States
- Farmers Use Cooperatives for Refining, Marketing
- The Three Primary Markets for Nutritive Sweeteners
- Table 5-1: U.S. Sugar Deliveries for Human Consumption, by Type of User, 2010
- Table 5-2: U.S. Sugar Deliveries by Percentage of User Type, 2010
- Production of high-Fructose Corn Syrup Down From Annual High in 1999
- Regulatory Framework for Non-Nutritive Sweeteners
- Proposed Rule Becomes Interim Policy for GRAS Notification Procedure
- Five Artificial Sweeteners Currently Approved by the FDA
- FDA Regulations for Sugar Alcohols and Labeling of These Sweeteners
- FDA Allows Tooth Health Claim with Polyols
- Sugar Alcohols Primarily Sold to Manufacturers
- Prior to FDA Approval, Companies Launch First Stevia Derivatives with GRAS Self-Affirmations
- CHAPTER 6: NEW PRODUCTS AND TRENDS
- Key Points
- Trends Overview
- The Stevia Revolution
- Stevia Blends Lead the Trend Towards Calorie-reduced Rather than No-calorie Products
- Stevia Awareness in the United States Jumps from 46% to 62% between 2010 to 2011, According to Research by PureCircle
- Stevia Becomes a Leading Ingredient in Beverages
- Less-expensive Stevioside-based Sweeteners Are in Development
- Stevia Prices Fall 25% from 2010 to 2011
- Low-Glycemic Is the Watchword for 2011
- Introductions of Food and Beverage Products Containing Stevia Increase from 20 in 2006 to 76 in 2010
- Table 6-1: Food and Beverage Product Line Introductions Containing Stevia as Sweetener, 2006-2010
- Innovative Products Containing Stevia Introduced in 2010 and 2011
- Rainforest Beverages LLC Introduces Rainforest Cola Sweetened with Stevia
- My Skoopz Inc. Introduces “100% All Natural” Skoopz Natural Sweetener
- Agave Product Introductions Increase 116% in Two Years
- Table 6-2: Food and Beverage Product Line Introductions: Agave as Sweetener (Includes Kitchen/Tabletop Products), 2006-2010
- Innovative Products Containing Agave Introduced in 2010 and 2011
- Glaceau VitaminWater from the Coca-Cola Co.
- Cactus Jerky 100% Desert Jerky
- The Top Four Agave Nectar Products in 2011
- Products Containing Monk Fruit Enter the Market
- Evaporated Cane Juice Use Continues to Increase in New Products
- Table 6-3: Food and Beverage Product Line Introductions Containing Evaporated Cane Juice (ECJ) as Sweetener, 2006-2010
- Innovative Products Containing Evaporated Cane Juice Introduced in 2010 and 2011
- Ciao Bella Fat Free Sorbet Bars
- Focus Food Protein EnerGI Bar from Grecian Ideal Nutrition
- New Products Containing High-Fructose Corn Syrup as an Ingredient Jump Nearly 90% from 2009 to 2010
- Table 6-4: Food and Beverage Product Line Introductions Containing High-Fructose Corn Syrup as Sweetener, 2006-2010
- New Products and Trends in Polyols Xylitol Most Often Appears in Chewing Gum
- Table 6-5: Food and Beverage Product Line Introductions Containing Xylitol as Sweetener, 2006-2010
- Innovative Products Containing Xylitol Introduced in 2010 and 2011
- Mentos Gum UP2U Flavored Sugarfree Gum
- The Number of Products Containing Erythritol Nearly Doubles from 2009 to 2010
- Table 6-6: Food and Beverage Product Line Introductions Containing Erythritol as Sweetener, 2006-2010
- New Products and Trends in Non-Nutritive Artificial Sweeteners
- In 2010, Functional Drinks Was the Leading Category of New Product Introductions Containing Sucralose
- Table 6-7: Food and Beverage Product Line Introductions Containing Sucralose as Sweetener, 2006-2010
- Table 6-8: Leading Categories of Food and Beverage Products Containing Sucralose as Sweetener, 2006-2010
- Innovative Products Containing Sucralose Introduced in 2010 and 2011
- New York Bakery of Syracuse Inc. Introduces New Nutri Breads
- Formulated P28 100% Whole Wheat High Protein Bread
- New Products Containing Acesulfame K Increase 43% Between 2009 and 2010
- Table 6-9: Food and Beverage Product Line Introductions Containing Acesulfame K as Sweetener, 2006-2010
- New Products Containing Aspartame Increase from 44 to 75 Between 2009 and 2010
- Table 6-10: Food and Beverage Product Line Introductions Containing Aspartame as Sweetener, 2006-2010
- Aspartame May Eventually Lose Market Share to Stevia
- Innovative Products Containing Aspartame Introduced in 2010 and 2011
- Rev7 Removable Sugar Free Gum from Revolymer Ltd.
- Saccharin Still in Use, Primarily in Toothpaste and Other Personal Products
- Table 6-11: Food and Beverage Product Line Introductions Containing Saccharin as Sweetener, 2006-2010
- Marketing Trends
- “No High-Fructose Corn Syrup” Claim Continues to Increase Along with Increasing Use of HCFS in Products
- Table 6-12: Food and Beverage Product Line Introductions With a “No High-Fructose Corn Syrup” Claim, 2006-2010
- Innovative Products With a “No High-Fructose Corn Syrup” Claim Introduced in 2010 and 2011
- Sara Lee Introduces Earth Grains 100% Natural Bread with Eco-Grain Wheat
- Green Rabbit LLC Introduces MimicCreme Healthy Top Dairy-Free Soy-Free Whipping Cream in January 2011
- “Low-Calorie/Low Sugar/No Sugar” Claims on New Products Increase
- Table 6-13: Low-Calorie/Low Sugar/No Sugar Claims on Food and Beverage Product Introductions, 2006-2010
- FDA Definitions for Sugar Content Claims in Foods
- Table 6-14: FDA Definitions for Sugar Content Claims of Food Claim
- Definition
- Sugar-Free
- “Low Glycemic” Claims Increase 200% From 2006 to 2010
- Table 6-15: New Product Lines With “Low Glycemic” Claim, 2006-2010
- Product Development Trends
- Coca-Cola and PepsiCo Rivalry Moves into the Laboratory
- CHAPTER 7: THE CONSUMER
- Key Points
- Consumer Sweetener Choices Are Influential in the Sweetener Market
- Market Driver: Obesity and Overweight
- Definitions of Overweight and Obese
- In 2010, 27.6% of American Adults Self-Report as Obese
- Obesity and Overweight Prevalence in Children and Teenagers Increases Steadily for Decades, then Dips in 2005-2006
- Obesity in Children May Lead to What Were Previously Thought to Be “Adults Only” Diseases
- Parents Concerned About the Link Between High-Fructose Corn Syrup and Obesity
- How the Overweight/Obesity Driver May Affect Consumer Behavior
- Market Driver: Diabetes
- An Estimated 26 Million Americans Have Diabetes
- Table 7-1: Estimated Prevalence of Diagnosed and Undiagnosed Diabetes in People Age 20 Years or Older, By Age Group, United States, 2005-2008
- Table 7-2: Estimated Number of New Cases of Diagnosed Diabetes in People Age 20 Years or Older, By Age Group, United States, 2010
- Low Glycemic Index Foods and Diabetes
- Market Driver: Ingredient Awareness
- Food & Health Survey Finds Concerns About Carbohydrate and Sugar Intake
- Table 7-3: Efforts by Americans to Limit Specific Types of Carbohydrates and Sugars. Question: “Which of the following are you trying to limit? Check all that apply.”
- Table 7-4: Perceptions About Sugar in a Healthy Diet. Question: “As far as you know, which of the following statements, if any, are true? Check all that apply.”
- IFIC Survey Reveals Consumers’ Attitudes about Low-Calorie/Artificial Sweeteners
- Table 7-5: Consumer Attitudes About Low-Calorie/Artificial Sweeteners. Question: “Which of the following statements, if any, do you agree with regarding low-calorie/artificial sweeteners? Check all that apply. Low-calorie sweeteners…”
- Younger Women Scrutinize Labels for Calories, Fat, Sugar
- Table 7-6: Which Sweeteners Concern Mothers?
- Claims versus Labeling Information—the Need for Scrutiny by Consumers
- Overall View of Usage of All Types of Nutritive Sweeteners by American Households Shows White Granulated Sugar Remains the Most Common Nutritive Sweetener Option
- Table 7-7: Sweetener Use in American Households in 2011
- 30% of Americans Who Use Honey Report Using More Than a Year Previous, According to Packaged Facts Survey
- Table 7-8: Sweetener Use in American Households in 2011: Response to Question, “Are You Using More of This Sweetener Than a Year Ago?”
- Half of Americans Who Use White Granulated Sugar Report Using Less Than a Year Previous, According to Packaged Facts Survey
- Table 7-9: Sweetener Use in American Households in 2011: Response to Question, “Are You Using Less of This Sweetener Than a Year Ago?”
- Packaged Facts Survey of Sugar Substitute Usage by American Households Shows Sucralose Is the Most Popular Product
- Table 7-10: Artificial Sweetener Use in American Households in 2011
- 41% of Americans Who Use Aspartame Report Using Less Than a Year Previous, According to Packaged Facts Survey
- Table 7-11: Sweetener Use in American Households in 2011: Response to Question, “Are You Using Less of This Sugar Substitute Than a Year Ago?”
- Market Driver: Organic
- Organic Offers Alternative to Genetically Modified Sugar Beets
- Simmons Market Research Data on Sugar and Sweetener Purchases and Attitudes
- White Granulated Sugar Use Per Household Decreases
- Table 7-12: Percentage of U.S. Households Using White Granulated Sugar, 2004-2011
- Increasing Percentage of Consumers Purchasing Store-Brand White Granulated Sugar
- Table 7-13: White Granulated Sugar Brands Most Often Purchased by Households, 2007 and 2011
- Nearly Half of Households that Purchase White Granulated Sugar Use One Pound or Less Per Month
- Table 7-14: White Granulated Sugar Amounts Used in Past 30 Days
- Percent of Households Using Sugar Substitutes/Artificial Sweeteners Remains Stable
- Table 7-15: Percent of U.S. Households Using Sugar Substitutes/ Artificial Sweeteners, by Full Year Period
- Table 7-16: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased by Households, 2008 and 2011
- Table 7-17: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased, by Full Year Period, Spring 2006-Winter 2011
- Sun Crystals and Truvia Take Market Share from Other Sugar Substitutes/Artificial Sweeteners
- Table 7-18: Sugar Substitute/Artificial Sweetener Brands Most Often Purchased by Households During Six Months Previous to March 2011
- Artificial Sweetener Users Most Often Use 3 Packets or Fewer Per Day
- Table 7-19: Sugar Substitute/Artificial Sweetener Used in Average Day, By Percent of Total Households
