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Tissue and Hygiene in Malaysia

March 2023 | 53 pages | ID: TE36D856BCFEN
Euromonitor International Ltd

US$ 2,650.00

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In 2022, the tissue and hygiene market in Malaysia faced significant inflationary pressure following the global imposition of COVID-19 lockdowns and the subsequent Russian invasion of Ukraine. Manufacturers and retailers were confronted with the inflated cost of raw materials and supply issues, as well as the weakness of the Malaysian ringgit and the increase in the minimum wage in Malaysia. Many brands increased prices by 10% to 20% in 2022 to cope with the severe issues to which they were expo Euromonitor International's Tissue and Hygiene in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TISSUE AND HYGIENE IN MALAYSIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Female consumers unwilling to pay more for extra features
Organic products appeal to consumers concerned about sensitive skin, while interest in disposable panties increases
Competitive landscape remains consolidated
PROSPECTS AND OPPORTUNITIES
Large consumer base and action to address period poverty
Tampons unlikely to make an impact in the forecast period
Threat from reusable alternatives
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing interest in disposable pants
Parents prioritise comfort, while private label is unable to benefit from price rises
E-commerce continues to gain share
PROSPECTS AND OPPORTUNITIES
Falling birth rates to affect demand
Looking for balance of quality and price
E-commerce appeals to consumers with convenience and competitive pricing
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing interest in the pants format for more active consumers
Female consumers opt for sanitary protection products, while it is difficult to find products targeting men
Vinda remains the clear leader
PROSPECTS AND OPPORTUNITIES
Ageing population to support growth
Threat from alternative products
E-commerce to continue to expand as it benefits from anonymity and convenience
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased hygiene awareness supports demand for wipes
Baby wipes remains the key driver
Summit strengthens leading position
PROSPECTS AND OPPORTUNITIES
Affordability and versatility to remain key
Potential for intimate wipes, but challenges from alternative products
Demand for convenience providing opportunities for home care electro-static wipes
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2017-2022
Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressure
COVID-19 crisis has lasting impact on demand
Domestic player retains lead
PROSPECTS AND OPPORTUNITIES
Price more important to consumers than environmental credentials
Obstacles to the development of toilet paper
Changing eating habits to affect demand
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2017-2022
Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reopening of international borders boosts demand for AFH tissue and hygiene
Revival of food and drink businesses, including food delivery, boosts demand
Ageing population supports demand for AFH hygiene products
PROSPECTS AND OPPORTUNITIES
Revival of tourism to support growth
Ageing of population to support demand
Use of bidets to reduce demand for toilet paper
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027


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