Tissue and Hygiene in Australia

March 2023 | 58 pages | ID: TEE16D28171EN
Euromonitor International Ltd

Abstracts

Retail tissue and hygiene in Australia experienced mixed trends in 2022, as some categories returned to pre-pandemic levels of demand, while others maintained elevated demand. Retail tissue, especially toilet paper, saw a decline in demand, as consumers reduced their stockpiling behaviour and spent more time outside of their homes. Away-from-home tissue, on the other hand, recovered from the sharp drop seen in 2020, as offices reopened, tourism resumed, and foodservice outlets attracted more cus
Euromonitor International's Tissue and Hygiene in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

TISSUE AND HYGIENE IN AUSTRALIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Alternative period solutions constrain sales in sanitary protection
Tampons records the strongest decline, due to potential negative effects
Sustainability becomes a central topic
PROSPECTS AND OPPORTUNITIES
Reusable period care products to further erode consumption in sanitary protection
Towels are becoming thinner and more environmentally-friendly
Destigmatisation and promotion of equality to act as catalysts for the growth of sanitary protection
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Nappies/diapers/pants records healthy growth
Trading up to bulk packs, which offer the best value
Eco-friendlier, toxic-free nappies
PROSPECTS AND OPPORTUNITIES
Kimberly-Clark set to maintain its dominance
Recycling trial leads prospective green actions
Uncertain future for reusable nappies/diapers
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Destigmatisation and wellbeing support growth
Further education needed on the benefits of light incontinence products
Competitive landscape is consolidated
PROSPECTS AND OPPORTUNITIES
Rising awareness expected to boost growth momentum
Washable underwear set to gain a foothold
Promotion of the circular economy
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The Continence Aids Payment Scheme amends the eligibility criteria in 2022
Call for transparency in the Continence Aids Payment Scheme
Government scheme in Victoria excludes disposable pads/pants
PROSPECTS AND OPPORTUNITIES
Ageing demographic and policy outlook poised to stimulate growth
Shift to retail purchases of adult incontinence products
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wipes continues to see high value growth
Rebound for cosmetic wipes, driven by the resumption of social activities
Household name dominates home care wipes, while baby wipes is fragmented
PROSPECTS AND OPPORTUNITIES
Demand for wipes will be sustained by ongoing adherence to hygiene practices and distribution expansion
Skin health and wellness to inform new product development in cosmetic wipes
The Hygiene Co – the rise of this local brand is worth watching
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2017-2022
Table 43 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 45 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 46 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supply chain issues and return of mobility impede sales
Consumers look for value for money
Sustainability acts as a key differentiator
PROSPECTS AND OPPORTUNITIES
Retail tissue set to see sales normalisation
New government policy will support holistic sustainability in retail tissue
E-commerce set to grow in prevalence
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2017-2022
Table 49 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 51 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 52 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heightened hygiene habits and mobility drive stable growth in AFH tissue
Rising costs and inflation lead to higher prices for customers
Increasing green elements in AFH consumption
PROSPECTS AND OPPORTUNITIES
Australian AFH channel faces challenges and opportunities
Positive impact expected for AFH tissue with the launch of Woolworths at Work business shopping platform
Sustainability will be crucial for product development, but affordability will remain important
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027