Pigeon Corp in Tissue and Hygiene (South Korea)

August 2014 | 2 pages | ID: P702D1F34D5EN
Euromonitor International Ltd

Abstracts

Since the immoral behaviour of the company’s CEO was criticised by consumers, Pigeon Corp has been making efforts on imprinting a completely new brand image through TV commercials, corporate social responsibility projects and new product developments. In order to strengthen consumers’ loyalty, the company is planning to continue brand advertisements over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Pigeon Corp: Key Facts
Summary 2 Pigeon Corp: Operational Indicators
Company Background
Production
Summary 3 Pigeon Corp: Production Statistics 2013
Competitive Positioning
Summary 4 Pigeon Corp: Competitive Position 2013