Zara Österreich Clothing GmbH in Apparel and Footwear (Austria)

August 2014 | 4 pages | ID: Z2E442A7B59EN
Euromonitor International Ltd

Abstracts

Zara Österreich Clothing GmbH is expected to follow its strategy of expansion in Austria over the forecast period. This is influenced by the strategy of its parent company, Inditex, which invests in opening new outlets in Austria. In 2013, an additional Bershka outlet was opened in Austria while Zara outlets remained stable. While Zara is seen as a mid-priced brand, Bershka is targeting more price-sensitive consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Zara Österreich Clothing GmbH: Key Facts
Company Background
Competitive Positioning
Summary 2 Zara Österreich Clothing GmbH: Competitive Position 2013
Retail Operations
Summary 3 Zara Österreich Clothing GmbH: Retail Operational Indicators
Internet Strategy
  Chart 1 Zara Österreich Clothing GmbH: Zara in Vienna
  Chart 2 Bershka Österreich Clothing GmbH: Bershka in Vienna
Production