Zara Brasil Ltda in Apparel and Footwear (Brazil)

April 2014 | 3 pages | ID: ZA6DEAA0619EN
Euromonitor International Ltd

Abstracts

High import duties have forced Zara to position itself at the upper end of the market, in order to be able to command higher unit prices. Due to this, Zara is expected to maintain growth through store openings in the South and Southeast, where its premium positioning finds the biggest consumer market. However, the company will face stronger competition as international mass-market brands are yet to crack the Brazilian market.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Zara Brasil Ltda: Key Facts
Company Background
Competitive Positioning
Summary 2 Zara Brasil Ltda: Competitive Position 2013
Retail Operations
Summary 3 Zara Brasil Ltda: Retail Operational Indicators
Internet Strategy
Production