Nike OOO in Apparel and Footwear (Russia)

August 2014 | 3 pages | ID: ND2861566FDEN
Euromonitor International Ltd

Abstracts

In Russia, the main regions for Nike are Moscow and St Petersburg. The company is also considering plans for regional expansion as all modern retailers are rapidly growing across the whole country. One of Nike’s key niches is to be the most popular brand selected among young people in the 14-19 year old age bracket. The company will develop its business with the help of a franchising scheme.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Nike OOO: Key Facts
Company Background
Competitive Positioning
Summary 2 Nike OOO: Competitive Position 2013
Retail Operations
Internet Strategy
Production