Nike Ltda in Apparel (Brazil)

July 2013 | 3 pages | ID: ND12064153EEN
Euromonitor International Ltd

Abstracts

In 2012, Nike announced its expansion plan for Brazil called “Vinte Vinte” (Twenty Twenty”) presenting more aggressive growth measures in order to double its operations in the country by 2020. One of these is the opening of two or three “Brand Experience” stores in São Paulo and another two or three in Rio de Janeiro by 2014. Only 15 countries in the world have such stores, where the Nike mix is showcased in a 1,500 sq m selling space. The first one opened in October 2012 in Ipanema, a high-end...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

NIKE LTDA IN APPAREL (BRAZIL)
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Nike Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Nike Ltda: Competitive Position 2012
Internet Strategy