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Nike Inc in Apparel (Italy)

November 2013 | 3 pages | ID: NF459BBF80CEN
Euromonitor International Ltd

US$ 150.00

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The Nike brand is the most powerful asset portfolio of Nike Inc, accounting for some 85% of its total revenues. Nevertheless, the company’s other brands continue to increase their contribution to the global growth strategy of the company. Following its acquisition of Umbro, Nike has expanded its presence among the leading football clubs in Italy. There is also increasing demand for Nike’s Converse brand due to the aggressive advertising for the brand’s iconic All-Star design. The recent run of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Nike Inc: Key Facts
Summary 2 Nike Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Nike Inc.: Competitive Position 2012
Internet Strategy


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