Nike France SA in Apparel and Footwear (France)

April 2015 | 3 pages | ID: N53362D8BE6EN
Euromonitor International Ltd

Abstracts

Nike France SA is accelerating flagship-store openings in France and aims to have one in all major French cities by 2016 and before the 2016 UEFA European Championship. Nike France SA is expected to move away from the cycling category; the Nike brand suffered from its association with disgraced cyclist Lance Armstrong, who in 2013 admitted to systematic drug use and bullying throughout his seven victories at Le Tour de France. This illustrates the potential hazard with celebrity endorsement.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Nike France SA: Key Facts
  Summary 2 Nike France SA: Operational Indicators
Competitive Positioning
  Summary 3 Nike France SA: Competitive Position 2014
Retail Operations
Internet Strategy