Nike Deutschland GmbH in Apparel (Austria)

September 2013 | 3 pages | ID: N6621433CABEN
Euromonitor International Ltd

Abstracts

Nike Deutschland GmbH follows a strategy of internal innovations to gain consumers’ attention in the highly competitive sportswear market. The company follows a stricter patent protection policy to defend its innovations against its competitors that are fighting head-to-head in Austria. According to Euromonitor International estimations, Nike Deutschland GmbH has not been affected by the crisis as much as several of its competitors such as Puma.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Nike Deutschland GmbH: Key Facts
Summary 2 Nike Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Nike Deutschland GmbH: Competitive Position 2012
Internet Strategy