Nike de Chile Ltda in Apparel and Footwear (Chile)

May 2015 | 2 pages | ID: N92DDEA9FDBEN
Euromonitor International Ltd

Abstracts

Nike de Chile’s strategy involves focusing on the most popular and attractive sports in Chile: football and running. In this sense, it continues advertising using successful Chilean football players such as Alexis Sánchez and Arturo Vidal and organising sports events such as Nike 10K (www.werunsantiago.com). In addition, Nike de Chile is focusing on innovation and it was distinguished as one of the 50 most innovative companies in Chile in 2014 by Best Place to Innovate.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Nike de Chile Ltda: Key Facts
Competitive Positioning
  Summary 2 Nike de Chile Ltda: Competitive Position 2014
Retail Operations
Internet Strategy