Kappahl AS in Apparel (Norway)

July 2013 | 2 pages | ID: KBD1D8DF3CAEN
Euromonitor International Ltd

Abstracts

Kappahl AS’s primary goal is to offer low priced clothing for men and women from age 30 to 50. However, it also offers clothing for younger consumers and children. In order to meet Norwegian tastes, clothing is designed by Kappahl’s in-house designers. The company is aiming to become the leading apparel retailer for its target clientele, consumers age 30 to 50. Designers in the company are aiming to follow the fashion trends applicable for older Norwegian consumers and be one step ahead of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Kappahl AS: Key Facts
Summary 2 Kappahl AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Kappahl AS: Competitive Position 2012
Internet Strategy