Jeans in Thailand

November 2023 | 25 pages | ID: J60EA6D7D6CEN
Euromonitor International Ltd

Abstracts

Levi’s remains the leading brand in jeans in 2023, with it continuing to see high double-digit growth in current value terms. Levi’s Thailand in its efforts to build a stronger footing in the market has not only innovated in its products, but also in its retail experiences. For instance in 2023, Levi’s Thailand introduced its “Levi's 501 Experience” marketing activity to celebrate its 150th anniversary for its flagship 501 collection. As part of this campaign Levi’s tailor shop and craft creator...

Euromonitor International's Jeans in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Jeans market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Jeans in Thailand
Euromonitor International
November 2023
List Of Contents And Tables
JEANS IN THAILAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Levi’s retains its leading position in jeans category with strong performance across APAC in 2023
Concept stores proving popular for sales of jeans
Celebrity brand ambassadors play a key role in driving sales while players continue to invest in their online presence
PROSPECTS AND OPPORTUNITIES
Jeans likely to remain a popular staple in the wardrobes of Thai consumers
New brands expected to enter the market while existing players focus on distribution agreements
Environmental concerns expected to increasingly inform new product development and sales within jeans
CATEGORY DATA
Table 1 Sales of Jeans by Category: Volume 2018-2023
Table 2 Sales of Jeans by Category: Value 2018-2023
Table 3 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 4 Sales of Jeans by Category: % Value Growth 2018-2023
Table 5 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 6 Sales of Men’s Jeans by Category: Value 2018-2023
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 9 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 10 Sales of Women’s Jeans by Category: Value 2018-2023
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Jeans: % Value 2019-2023
Table 14 LBN Brand Shares of Jeans: % Value 2020-2023
Table 15 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 16 Forecast Sales of Jeans by Category: Value 2023-2028
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN THAILAND
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 27 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 33 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources