H&M Hennes & Mauritz AB in Apparel and Footwear (USA)

July 2014 | 7 pages | ID: H5E5CD9023CEN
Euromonitor International Ltd

Abstracts

H&M will continue to follow fashion trends in its efforts to drive sales, and starting in 2014 it turned to sportswear. The new product line launched on 1 January, and was promoted by the Swedish National Team at the 2014 Sochi Olympic Games. The clothing was designed with consultation from the Swedish national team in order to ensure that it has the necessary functionality to live up to athletes’ expectations. Sportswear is becoming increasingly fashionable, and H&M’s expertise at following.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 H&M Hennes & Mauritz AB: Key Facts
Summary 2 H&M Hennes & Mauritz AB: Operational Indicators
Company Background
Competitive Positioning
Summary 3 H&M Hennes & Mauritz AB: Competitive Position 2013
Retail Operations
Summary 4 H&M Hennes & Mauritz AB: Retail Operational Indicators
Internet Strategy
  Chart 1 H&M Hennes & Mauritz AB: H&M in Chicago, Illinois
  Chart 2 H&M Hennes & Mauritz AB: H&M in Chicago, Illinois
Production