Forus SA in Apparel (Chile)

April 2013 | 3 pages | ID: F0D0C6F04A8EN
Euromonitor International Ltd

Abstracts

Forus is the biggest footwear company in the country in terms of sales and brand portfolio. However, lately the company has not been trying to expand its position through new stores or bigger stores. Forus’s strategy has been to secure and strengthen its strong position through its current brands and new “niche” brands. The intense competition from old and new companies encouraged Forus to defend its position, and as a consequence its relative importance has been decreasing; however, in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FORUS SA IN APPAREL (CHILE)
Euromonitor International
April 2013

Strategic Direction
Key Facts
Summary 1 Forus SA: Key Facts
Summary 2 Forus SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Forus SA: Competitive Position 2012
Internet Strategy