Eram SA in Apparel (France)

September 2013 | 4 pages | ID: EFC771E197DEN
Euromonitor International Ltd

Abstracts

Eram is expected to maintain the same product offer, but will continue to change its brand image by modernising its stores, as well as through its communication campaigns. Following the new store arrangement trialled in two of its Eram stores, the company will extend the concept to another 40 stores in 2013, which includes 15 new stores. The idea is to make customers feel at home and comfortable, with a more vintage appearance and furniture such as sofas, cushions and lamps.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Eram SA: Key Facts
Summary 2 Eram SA: Operational Indicators
Company Background
  Chart 1 Eram SA: Eram in Metz
Production
Summary 3 Eram SA: Production Statistics 2012
Competitive Positioning
Summary 4 Eram SA: Competitive Position 2012
Internet Strategy