adidas Korea Ltd in Apparel (South Korea)

July 2013 | 2 pages | ID: A3E93E058CCEN
Euromonitor International Ltd

Abstracts

As a direct subsidiary of the global adidas brand, in 2012 adidas Korea promoted itself via the international ‘adidas is all in’ campaign which aims to integrate sports, arts, events and music under the adidas brand. In addition, adidas Korea will focus more on sponsoring large sports events like K-League, soccer, baseball, basketball and running in order to improve its brand image in South Korea.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 adidas Korea Ltd: Key Facts
Summary 2 adidas Korea Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 adidas Korea Ltd: Competitive Position 2012
Internet Strategy