adidas Italy SpA in Apparel (Italy)

November 2013 | 3 pages | ID: A4521FC3652EN
Euromonitor International Ltd

Abstracts

Adidas Group has been able to maintain solid value sales and a stable position in sportswear in Italy in spite of the current strong economic crisis. Nevertheless, the economic crisis had little effect on the overall performance of adidas between 2009 and 2012. This is because stagnant demand for the company’s products in Italy and across Europe were more than compensated for by brilliant results at global level.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Adidas Italy SPA: Key Facts
Summary 2 Adidas Italy SPA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Adidas Italy SpA: Competitive Position 2012
Internet Strategy